Thread by @thebonaberiman

How the next big 🇨🇲 Media is getting built right in front of our eyes
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Meet @Ndinge and her methodic building of the Beta Brand
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But first, let’s rewind the clock back 9 years ago when it all started in 2013.

⚠️ * I wan write for pidgin but I no sabi well well. Pidgin na some rich language.
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I will restrain out of respect.
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On to the story 👇🏿

🗓 The year is 2013 and the young Clarisse is one year away from graduation as she embark on this journey to write on the internet.
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She knows she wants to start a blog… but so many reasons not to do it !
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1. She doesn’t have a laptop 💻
2. Write about what?

🌬 Clarisse understood early on, the power of momentum.
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She started to write at a CYBERCAFÉ every time she got a spare 500FCFA. Writing mostly about celebrity gossip
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After graduation in 2014, she decided to take things more seriously she needed to come up with a Name…

💡 she brainstormed and 1 of the name she came up with was:

Wine and Dine with the stars
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But she felt it was too long and not catchy.
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She established the blog’s mission: spread laughter, positivity and information (All Center around celebrities)
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BETA TINZ 🇨🇲 @beta_tinz

🧠 With a brand new catchy name, she went ahead and created all the social media pages
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But again, she understood that each platform is different and so the content should be native and marketable* for each even if it takes more time.
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*Celebrity content in English

She started with Memes and got a little traction (900 followers on IG) but she knew she could get more traction if she found the right combination.
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In 2018 (5 years after starting), she did the big pivot and decided to write:

In PIDGIN FOR AND ABOUT PIDGIN Speaking Celebs

🚀 Growth soon followed, catapulting her IG account to 20k and within a year and +68K now
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The community started to form, 🌲 grow, 🙌🏾 encourage her, 💰 support her, 📱 and contribute to the content, forming a virtuous cycle ♻️ .
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The name of the community?

🔥BETAPIPOL🔥

📁 Beta Tinz opened a lot of opportunities for @Ndinge and she Pounced !
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Returning to her original idea she launched in 2020 @betatorpoh an interview show where she talks with celebrities in PIDGIN*
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Here is where it gets interesting… she is NOT STOPPING !!

🧠
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Looks like Clarisse has her ambition set to build a media empire 🇨🇲 yes, just that.
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All under @betamedia237 we can find @beta_tinz of course
@betamerch237
(e-commerce)
@betagirlsonline
(Girls club)
@betatorpoh
(Celebrity interviews)
@BetaNightCmr
(celebrate the culture)

♟ Game theory ♟
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As long as @Ndinge continues to cater to the need of her community, she should reach the stars.
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But as her story already proves, even if she PIVOT again, the stars might not be her final destination
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Either way i will be cheering 📣 on the sidelines

🔍 Sources:
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twitter.com/Ndinge
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youtube.com/c/betamedia
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cm.linkedin.com/in/clarisse-nd…
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twitter.com/BetaTorpoh
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🙏🏿