A few hundred pages of internal Google docs just posted from discovery in a privacy lawsuit. some serious self-reflection clearly happening the last few years. For example, read this section. /1 
"Three years to kill cookies" ... "we make lots of money from ads - that sounds like selling data to many people." /2
In fact, even Google's own employees state Google making money through its data practices if "effectively selling your data." Google must hate seeing this ack in an internal document. /3
Now, now. That's not the right attitude, Google. You should be willing to give users choice when it's not good for your business if they say "no." /4
To be fair, they/Google were smart enough to redline this section which acknowledges (see GDPR) that Google relies on a single broad consent - "take it or leave it model" - that uses "personalization" to sell their surveillance practices. Anyway, it's 200+ pages of interest. /5
Here is the case for those interested. /eof
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