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Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
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Mar 12 • 8 tweets • 7 min read
Startups are all about learning and taking action ... quickly.

Here is a roundup of my top 5 favorite threads from this week to help you learn and grow as a founder faster:
Reflections on Courage from @bbourque

Why: Bravery and courage are always required.

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@bbourque How to write like Apple from @agarwal__gaurav

Why: Copywriting is more important than ever in the startup world. No one does it better than Apple.

@bbourque @agarwal__gaurav How to test rapidly and inexpensively by @barrettjoneill

Why: Getting stuck on a losing idea in a startup is deadly. Your pace of iteration determines your success.

@bbourque @agarwal__gaurav @barrettjoneill 11 tactics to delegate and win more by doing less by @dklineii

Why: Startup founders are usually slow to delegate and it slows their growth.

@bbourque @agarwal__gaurav @barrettjoneill @dklineii Compilation of top threads to teach you accounting by @thealexbanks

Why: Founder's often don't understand their own financials. Understanding P/L, income statement and balance sheet are critical.

@bbourque @agarwal__gaurav @barrettjoneill @dklineii @thealexbanks If you enjoyed this thread:

1. Follow me @EvergreenMEP for more of these
2. RT the tweet below to share this thread with your audience
For more actionable tips and personal insights on the founders journey, follow me @EvergreenMEP.

The Founder’s Journey Podcast 🚀 launches March 14th!

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More from @EvergreenMEP

Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
Mar 13
I have worked with dozens of startup founders and hundreds of their leaders.

The biggest reason they don't achieve what they desire?

Founders hang on to leaders that can't scale.

Here are 6 ways to succeed faster by upgrading your leadership.
1/ Identify the next level of leaders needed

What are your next growth markers? Example: 1m today - > 10m in 2/3 years. 10m today -> 30/50m in 2/3 years.

What's needed of each leader at those levels.
2/ Start building the leadership pipeline.

Recruiting great leaders doesn't happen overnight.

Target the individuals who have the experience at the next growth marker and build relationships today.

Educate them on your plans. Provide frequent updates. Ask for advice.
Read 9 tweets
Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
Mar 3
Options are limitless to start the entrepreneurial journey. It can be a struggle to decide where to start.

Here is a way to start taking action and getting clarity.

Take one idea and do a 30 day test.

Read the 🧵 to get started ..
First, set a few simple milestones. Examples:

1.) Build prototype or wire frames,

2.) Talk to X # of customers,

3.) Launch a landing page and land X number of inbound leads, etc.

Make the milestones as tangible as possible. Not just getting random opinions.
Next, execute on those milestones for 30 days and hit them.

The key is to execute like this is your permanent commitment.

Focus is important to get a personal feel for the business.

If you’re still working full time, calibrate the milestones to what can be achieved.
Read 6 tweets
Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
Mar 3
You brought in new capital, have the team, released a strong initial product and … not much happens.

You’re in the startup J Curve. And it can take you out.

What is it and how to manage through.
First, why should you care?

Because this common startup cycle can drain your cash.

So you need to care. Now, let’s make it easy to understand.
The J Curve is an initial dip that exists after 🚀.

Happens to almost all startups for a simple reason: You got something wrong.

- wrong pricing model
- Wrong feature set
- Wrong target market
- Poor positioning
- Something else
Read 11 tweets
Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
Mar 2
Startup boards can be transformational if built and managed properly. They can be destructive and a massive time and energy suck if not.

Here’s a 🧵 on how to build and manage a board for maximum leverage and benefit. 👇🏽
Understand their role.
There are usually two types of boards that a startup may have: Fiduciary or Advisory. If you have taken outside capital, your board is fiduciary.

(This thread largely deals with funded startup boards.)
A board has three overriding responsibilities:

✅ Hire the CEO (and maybe CFO)

✅Corporate governance (budgets, capital investments, equity grants, etc)

✅ Change the CEO if it becomes necessary
Read 22 tweets
Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
Mar 1
I recently wound down as CEO of a company I founded 13 years ago. It was successful by any measure.

But leading it was no longer my passion.

My goal was to leave that role and help others starting their #FounderJourney.

Here is what I’m learning …
👉🏽 Opportunities are everywhere and the bar to enter has never been lower.

Focus is needed more than ever.

👉🏽 Twitter provides the greatest entrepreneurial education in the 🌎.

Use it. Build your community of founders and rest on each other when it get hard. It will get hard.
Read 9 tweets
Greg Moran 🚢 Evergreen Mountain Equity Partners Profile picture
Feb 27
Startups <10m ARR rarely do M&A.

At $2m ARR we bought a competitor 4x our size. We became a full scale software company overnight.

It wasn’t easy but it was possible. Here’s how.

It started when we were the acquisition target.
I set up quarterly check-ins with competitor CEO’s. And I openly shared data.

You have to give to get. So give your information and ask for advice.

My intent with these calls was to get acquired, not be the buyer.

That’s where the story gets interesting.
I built a good relationship with the CEO of the target company. And he expressed interest in acquiring us.

My plan was working!

But, we were growing 100%+ and they were barely growing.

That’s a problem.
Read 17 tweets

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