Thread by @KunalTalgeri

Have you wondered why agtech/ agritech hasn't produced a #unicorn yet? Why has an agtech venture's valuation not crossed a billion dollars?
It's possibly because the global market for software in farming will cross $5 billion in 2026 — farming discovered software recently. [1/5]

https://twitter.com/YourStoryCo/status/1508292798205894657

My story today is on a pioneering software company from Bengaluru, @CropInTech (Estd 2010) which built its management muscle in the past year on the back of two intuitive strategic calls by Co-founder & CEO Krishna Kumar in mid-2018. [2/5]

Almost two years before the pandemic happened, Krishna put Cropin's focus on a new product called SmartFarm. And then, decided Cropin will not focus on small customers, instead channeling its energies on large enterprises among agri-input producers, seed companies, etc. [3/5]

This meant its annual growth in FY 2021 was 10 percent, the lowest in its history. But Cropin expects to close FY 2022 by doubling its revenue to touch Rs 40 crore ($5 MN), with the new product (SmartFarm) accounting for more than 65 percent of revenue. [4/5]

Do read my story to understand the complexities of building a SaaS product for the global agriculture industry, and how Cropin has made lateral hires in leadership to win larger customer deals. [5/5]
yourstory.com/2022/03/agrite…