THREAD
1 - Here's the exact :30 spot for #UNFIT which we aired on Fox & Friends on the morning of 8/28/20, the one which raised eyebrows at the WH. Our web traffic saw an immediate bump. People went to the website because they, Fox viewers, wanted to learn where to watch the film
2 - We ran this as a test. Fox and Friends viewers had to search to even find the site url. AND THEY DID! Once we saw this, we bought some time on Fox in Pennsylvania, Arizona, Wisconsin (Biden won all), and N Carolina (Biden lost, close), with the website IN the spot at the end.
3 - Using local cable was and is key. It's targeted, affordable, and we know the inventory is controlled locally, by the cable companies, NOT by Fox itself! So, ALL THE SPOTS RUN. Our 2022 film #UNTRUTH also needs to be seen in places like Fox News, where it can do a lot of good.
4 - People DO watch films. Important to note: They watch them at home, away from the mob, away from the noise. Not all Americans are political junkies. Not all Republicans are Trump supporters. Not all Trump supporters are toothless angry rally-goers on TV. Some are, many are not
5 - #UNFIT was widely distributed, widely seen. #UNTRUTH will be as well. Click link, watch trailer, read about it, consider supporting the effort. Only 72 HOURS left in our campaign. Everything counts. #UNTRUTH WILL be released before midterms.
THREAD 1- When we marvel or roll our eyes at Trump supporters, we're often asking the wrong question. Instead of asking: "How can they believe this nonsense?" Better we ask: "What do they get out of being part of Trumpism that makes them so willing to suppress reasoned thought?"
2- There are a lot of answers to the question of what they get out of Trumpism. First and foremost is "the need to belong." They can dislike and defy the same people, share common grievances, do stuff together. It's a brotherhood of purpose. It's easier to "believe" than think.
3 - We're often asked if Trumpism is a cult. The short answer: Yes, it is. A cult is defined by an unusual, unwavering interest or belief in a particular personality or goal, where devotion transcends reasoned thought. And when you do that, you transcend science, math, and facts.
Ron DeSantis threatens Disney, saying they โcrossed the lineโ by denouncing โdonโt say gay.โ What are you going to do about it, Ron? Punch Mickey Mouse in the nose?
He also said Clarence Thomas is โthe greatest living Justice.โ
๐คฎ
But we can say Gaetz, which is just a synonym for pedophilia?
THREAD
1 - In 2016 we elected a pathologically compromised president. Crises were botched, our treasury was raped, and tribalism, already bubbling to the surface, became rampant. Winning became everything, expertise became subordinate to feelings, and stubbornness became a virtue
2- We narrowly escaped as a functioning democracy. Institutions barely held. But a cult metastasized, and now, every single flaw in our system has been exposed or is in process of being exposed by a power-crazed minority party and a network of enablers, grifters, and amplifiers.
3- It's so pronounced that a major American amplifier (Fox) champions a mass murderer. We've even lost faith that our own Supreme Court can rise above partisan politics! When the Jan 6 committee has public hearings, we'll learn more about how narrow our 2020 escape really was.
1 - Authoritarians like Putin use ONE weapon above all to keep its own citizens supportive and unaware. Like "The Devil", it has many names: Propaganda. Gaslighting. Disinformation. False narratives. Russia is a closed society, so Putin tries to NEVER let the truth in.
2 - We are still a democracy, with freedom of the press. So authoritarian wannabes like Trump have to work harder to bully the narrative. But he has help. Fox has used fearmongering and culture wars to emotionalize OUR electorate; and they've co-opted many into cult-like beliefs.
3 - The most famous propagandist ever - Josef Goebbels - famously said two things - the first one, we've ALL heard: "Make the lie big, keep it simple, keep saying it, and people WILL believe it.โ BUT Goebbels also said something else.
THREAD
1 - Here's the exact :30 spot for #UNFIT which we aired on Fox & Friends on the morning of 8/28/20, the one which raised eyebrows at the WH. Our web traffic saw an immediate bump. People went to the website because they, Fox viewers, wanted to learn where to watch the film
2 - We ran this as a test. Fox and Friends viewers had to search to even find the site url. AND THEY DID! Once we saw this, we bought some time on Fox in Pennsylvania, Arizona, Wisconsin (Biden won all), and N Carolina (Biden lost, close), with the website IN the spot at the end.
3 - Using local cable was KEY. It was targeted, affordable, and we knew the inventory was controlled locally, by the cable companies, NOT by Fox itself! So, ALL THE SPOTS RAN. Our 2022 film #UNTRUTH also needs to be seen in places like Fox News, where it can do a lot of good.