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buildd Profile picture
@_buildd
Apr 5, 2022 • 17 tweets • 7 min read • Read on X
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Our startups get 1.5 million+/month organic traffic.

SEO is key to our marketing strategy, and we recommend the same for others.

So we are sharing our list of 7 SEO tools

A thread 🧵
Also, check our FREE course on SEO here:buildd.co/courses/startu…

Thread continues below 👇
1/ Ahrefs

Category: SEO

Use case:

Use Ahrefs to track the progress of domain authority, backlinks, ranking keywords and also for keyword research
Features:

- Monitor your website rankings for specific keywords
- Analyse the backlink profile for your competitor's website
- Use the site audit tool to crawl your site and get a Health Score

Alternatives: Moz, SemRush

Website: ahrefs.com
2/ Google Search Console

Category: Tracking

Use case:

Use search console to track & fix technical errors, request indexing for pages & submit sitemaps
Features:

- Provides more accurate & relevant insights. Eg. pages with high avg duration, top sources etc.
- Provides you search specific data about your website: Keywords you rank for, no. of clicks etc.

Website: search.google.com/search-console…
3/ Answer the public

Category: Keyword Research

Use case:

Used for finding seed keyword ideas or blog topics
Features:

- Shares popular, filtered results from Google autocomplete
- 2 free searches/day

Website: answerthepublic.com
4/ Google Pagespeed Insights

Category: Tracking

Use case:

Simply enter your page's URL and the tool start analyzing your page's performance
Features:

- Suggests how a web page can be improved. Should ideally optimise to have green scores on both desktop & mobile
- Provides both lab and field data about a page.

Website: pagespeed.web.dev
5/ Yoast

Category: On-page SEO

Use case:

Use the free Yoast plugin for WordPress and get on-page & technical SEO stats for a particular page
Features:

- Provides SEO and readability analysis. Eg. keyword density, keyword presence in headings, etc.
- Add meta description & title for your blog.
Shows a Google preview.

Website: yoast.com
6/ Grammarly

Category: Writing

Use case:

Use Grammarly to check for grammatical errors & typos
Features:

- Has a free browser extension to run it on the content you write anywhere on the web
- Provides word and sentence suggestions that are clear

Alternatives: ProWritingAid

Website: grammarly.com
7/ Hemingway App

Category: Writing

Use case:

Hemingway highlights lengthy, complex sentences and common errors
Features:

- Export to Microsoft Word or other editors. Publish directly to Wordpress & Medium.
- You can format your text with the toolbar
Free to use

Website: hemingwayapp.com
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More from @_buildd

buildd Profile picture
Dec 1, 2023
PhonePe, GPay & PayTM dominate UPI payments with a 97% market share.

Meanwhile, $3Bn BharatPe struggled after founder Ashneer Grover's exit last year.

But with a recent EBITDA profitable month, BharatPe seems to be coming back.

THREAD: Decoding BharatPe's comeback strategy. Image
1. Merchant-First Approach in a consumer-first World:

Unlike many fintechs that focus on consumers first, BharatPe plays a different game.

It targets merchants, earning through payments, loans, and soundboxes. Image
CFO Nalin Negi believes this merchant-first strategy is key to outperforming competitors.
Read 10 tweets
buildd Profile picture
Nov 30, 2023
Backed by Kunal Shah, Astrotalk is redefining astrology.

It earns ₹1.65 Cr DAILY by digitizing a traditionally offline service.

And, has over 4.3 Crore users.

THREAD: How Astrotalk tapped into a fragmented $58B religious & spiritual market and crushed all competitors👇 Image
First, here is some context. Astrotalk, an online future-telling app, serves over 4.3 Cr users.

People use this app to consult astrologers, numerologists, and other experts who claim to predict the future using various methods like palmistry, star alignment, birth dates, etc
The journey of Astrotalk began in 2017. Its founder, Puneet Gupta, was initially skeptical about astrology.

However, a personal experience in 2014, where a prediction by an astrologer came true, changed his perspective and the course of his life.

Which led him to start AT. Image
Read 12 tweets
buildd Profile picture
Apr 3, 2023
boAt is a BEAST in the audio & wearables industry!

5th largest wearables company in the world.
Makes ~INR 3000 Cr in revenue.
Profitable! 🚀

But, how did it all start?
How did boAt get its FIRST 100 customers?

Here's the full story 🧵
1/ Firstly, what does boAt do?

- Consumer electronics brands: Makes audio products & wearables

- Leader in ear wear category: 27.3% market share!

- FY22: Revenue → INR 2873 Cr, Profits → INR 86.5 Cr
2/ Who are its co-founders?

Aman Gupta (CMO):
- CA by profession, MBA from ISB
- Head of Sales at Harman Audio

Sameer Mehta (CEO)
- Founder of Readgear gaming

They were both passionate about personal electronics & wanted to create something in this space!
Read 9 tweets
buildd Profile picture
Feb 16, 2023
OYO and Airbnb are both BEASTS at SEO!

But, on Google Search, OYO beats Airbnb fair and square.

Traffic: OYO = 3.3M; Airbnb = 765K
Keywords: OYO = 274K; Airbnb = 141K

OYO's traffic is 4.3x that of Airbnb 🤯

Steal OYO's marketing strategy to defeat your startup competitors 🧵
Structure:
1. Comparing their SEO numbers
2. Similarities between their SEO strategy
3. Difference between their SEO strategy
4. Casting a Wider Net: What do we learn?
1/ Comparing SEO numbers in India

1) Traffic
OYO = 3.3M from India ➝ 73% of total traffic to oyorooms(.)com

Airbnb = 765K from India ➝ 98% of total traffic to airbnb(.)co(.)in

OYO = 4.3X Airbnb Traffic

2) Keywords

OYO = 274K
Airbnb = 141K

OYO = 1.94X Airbnb

(contd.)
Read 28 tweets
buildd Profile picture
Feb 2, 2023
In 2012, Nykaa's operations head quit because they couldn't handle 30 orders!

After a decade, Nykaa
- grew to a $13B startup
- processes 1.5M orders/month
- and, IPO'd at Rs 5352 Cr

The best part? They are profitable!

Here's how they do it 🧵
Structure:
1. Nykaa's origin story
2. How Nykaa cracked the Beauty Industry?
3. Reaching Profitability
4. The Online Fashion Business!
1/ Nykaa's origin story

A decade ago, India's beauty industry was split into 2 extremes:

- You could either find proxy, low-quality products on the streets or from local retailers.

- Or you could opt for high-end, expensive products available in posh malls.

(contd.)
Read 27 tweets
buildd Profile picture
Feb 1, 2023
Shark Anupam Mittal is the KING of online matrimony!

But what’s his SEO scorecard?

Shaadi(.)com gets 750K users every month from Google!

Steal Anupam’s marketing secrets for your startup 🧵
Structure:
1. What is Shaadi(.)com? Why do they need SEO?
2. How do they get users from Google?
3. The results and key takeaways!
1/ What is Shaadi(.)com? Why do they need SEO?

Shaadi(.)com is an Indian matrimony website founded by Shark Tank's Anupam Mittal.

He founded the startup in 1996 when the internet was unknown in India.

But, a decade since then, India was internet-ready.

(contd)
Read 25 tweets

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