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Dr. Marie Haynes🐧 Profile picture
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Apr 6 • 4 tweets • 2 min read
Q4 Have you worked on a site negatively impacted by a core update? What types of improvements did you make? Were you able to recover the site?

#learnseo
A4 While not every site that is negatively impacted by a core update can recover, many can. In some cases improving EAT helps. Google has put a big emphasis on content as well.

Google’s advice: Focus on Content and E-A-T
#learnseo
This is taken from:
developers.google.com/search/blog/20…

For more on core updates, we put lots of time into creating this resource:
mariehaynes.com/google-core-up…

#learnseo
Q5 is here:

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More from @Marie_Haynes

Dr. Marie Haynes🐧 Profile picture
Apr 6
Q5 While not mentioned in Callum’s article (will be in part 2), it’s worth discussing the product reviews update. The most recent release was March 23. Did you see sites affected? What have you seen?

#learnseo
A5 We had several clients with nice improvements. Here are two:




#learnseo
A5 (cont) We also had some clients with losses. Most were the manufacturer or vendor of a product. They lost positions to content that reviewed multiple products for review queries.



#learnseo
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 6
Q3 E-A-T is not an algorithm, but assessing your content in terms of what Google has described as E-A-T may help it rank better.

Have you had success in improving E-A-T? What did you do?
#learnSEO
A3 We have had great success in helping sites improve by working on E-A-T: Adding expert authors if appropriate, cultivating good reviews, schema to improve entity understanding, mentions in authoritative places and more.

What we do:

mariehaynes.com/resources/eat/

#learnseo
IME E-A-T related improvements can result in nice increases with core updates. Here are some examples of sites that improved E-A-T and did well.
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 6
OK, Q1 for #learnseo!
Have you had sites impacted by Google’s Penguin algorithm in the past? What happened?
A1 Trying to understand Penguin is what propelled my career in SEO. I did not have sites hit, but I helped a lot of sites recover.

Hard to believe Penguin was launched 10 years ago!
#learnseo Image
A1 (cont) Penguin is now integrated into Google’s core ranking system and runs in real time. Google says it primarily ignores unnatural links. If a site has too many unnatural links and G can’t separate out the unnatural ones, it still can cause a Penguin suppression.
#learnseo
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 6
Welcome to another #learnseo chat! Today we are going to be talking about some of the major algorithms that Google uses in search.

I thought it would be fun to do some polls in this one!

We will be discussing @mrcallumscott‘s article published this week...
#learnseo
Here is the article:
mariehaynes.com/resources/goog…

#learnseo
I'll post a question every 10 mins or so. You can find it by either clicking my profile pic and following my tweets, or following the #learnseo hashtag.

Don't be shy, please reply!
Read 4 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 5
Here is another site that is doing well with this latest product reviews update. They are an affiliate site. They saw nice gains with Nov core and a slight increase again with the March PRU.
🧵1/6
Organic traffic is up 9%. But when you look at just pages with the word “best” in them, those ones are up 18%.

🧵2/6
These pages are lists…think, “The best shoes for running.” They do a lot of things well.
✅ Lists the factors they considered in testing products
✅ Links to multiple vendors
✅ Great detail to help searcher make a buying decision
✅ Extensive research and first hand testing
🧵
Read 6 tweets
Dr. Marie Haynes🐧 Profile picture
Apr 1
SEL published my article with my thoughts on using the disavow tool after 10 yrs working w sites w manual actions and link quality problems.

If you build links or have done so in the past, this is for you!

I get to 🧵 summarize my own article today☺️

1/13
In the article, I divide links into three categories.

2/13 Image
If you have links from super spammy sites, Google is good at ignoring those. They know you didn't make them to try and manipulate PageRank.

3/13 Image
Read 13 tweets

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