Why history will remember 'counter-disinformation' as the West's greatest strategic blunder:
Instead of doing the opposite of the Kremlin, western states and compliant media have been playing Putin at his own game, and on his own terms, for the best part of two decades...
Instead of doing the opposite of the Kremlin, western states and compliant media have been playing Putin at his own game, and on his own terms, for the best part of two decades...
Instead of building trust with publics and audiences, they alienated and polarised them. Instead of making it easier for Russian audiences to see through Putin's propaganda, they made it easier for Putin to discredit western media in their eyes...
Instead of arms length supporting genuinely independent, plural and critical journalism they gave money to outlets that behave like and are (for all intents and purposes) state media...
Instead of observing the most sacred rules of democracy like not using state funds to discredit political opposition (#IntegrityInitiative), and not 'sexing up' evidence to justify an offensive war, and not subjecting whistleblowers to torture, they did all of that and more...
And for all their Ivy league and Oxbridge training, they missed the most basic, obvious universal maxim:
The only way to win an information war is not to fight it.
The only way to win an information war is not to fight it.
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