What is our primary KPI for selling on Amazon?
Revenue? Profit? Units?
Nope.
Here is our leading indicator and how we measure it:
Revenue? Profit? Units?
Nope.
Here is our leading indicator and how we measure it:
Market share is our key metric.
Revenue and units tell a story of performance vs forecast or year over year trends.
We are playing the long game and want to own our categories.
Here is how we measure market share.
Revenue and units tell a story of performance vs forecast or year over year trends.
We are playing the long game and want to own our categories.
Here is how we measure market share.
Best Seller Rankings:
Best seller rankings show how your listings stack up against competitors in your category.
For best seller lists that are broader, you can compare your listings with other sub-category listings.
These rankings quickly adjust to current sales.
Best seller rankings show how your listings stack up against competitors in your category.
For best seller lists that are broader, you can compare your listings with other sub-category listings.
These rankings quickly adjust to current sales.
Side Note - Best Seller Page Images:
Hero images featured on the best seller pages are selected alphabetically by Amazon.
We partially fix this by adding a space at the start of our best color's name.
Amazon should show the listing's best SKU on the best seller page.
Hero images featured on the best seller pages are selected alphabetically by Amazon.
We partially fix this by adding a space at the start of our best color's name.
Amazon should show the listing's best SKU on the best seller page.
Seller Feedback:
Seller feedback is found by clicking the "Sold by" company URL on a listing.
This page allows you to compare units sold at the company level (feedback/time frame).
It's important to note that only 3P marketplace companies get seller feedback. 1P vendors don't.
Seller feedback is found by clicking the "Sold by" company URL on a listing.
This page allows you to compare units sold at the company level (feedback/time frame).
It's important to note that only 3P marketplace companies get seller feedback. 1P vendors don't.
Branded Search Ranking:
We track branded search terms ("Simple Modern") per search ranking bucket.
Ex: How many "Simple Modern" search terms ranked between 0 and 5,000 and so on.
This allows us to quantify the depth and breadth of our brand's keyword rankings.
We track branded search terms ("Simple Modern") per search ranking bucket.
Ex: How many "Simple Modern" search terms ranked between 0 and 5,000 and so on.
This allows us to quantify the depth and breadth of our brand's keyword rankings.
Generic Search Rank:
For generic keywords (ex: "Tumbler"), we scrape listings on page 1.
We group keywords by search rank and sum our page 1 listings.
Growing the number of placements on best keywords is our KPI.
Ex: 13 first page listings on top 5k ranked keywords on 2/14.
For generic keywords (ex: "Tumbler"), we scrape listings on page 1.
We group keywords by search rank and sum our page 1 listings.
Growing the number of placements on best keywords is our KPI.
Ex: 13 first page listings on top 5k ranked keywords on 2/14.
Review Counting:
One simple assumption allows you to estimate revenue on any Amazon listing.
If you know the average orders per written review, you can back into sales.
There is variance, but you can quickly compare performance against competition.
One simple assumption allows you to estimate revenue on any Amazon listing.
If you know the average orders per written review, you can back into sales.
There is variance, but you can quickly compare performance against competition.
Product Market Fit:
Our goal is to have the best product market fit for every product we sell.
Accomplishing this results in top placement on the most relevant keywords.
If organic market share can't be achieved, we look at: product improvement, pricing and color offerings.
Our goal is to have the best product market fit for every product we sell.
Accomplishing this results in top placement on the most relevant keywords.
If organic market share can't be achieved, we look at: product improvement, pricing and color offerings.
Acquire Repeat Purchasers:
The temptation selling on Amazon is to fixate on hitting a price point, to the detriment of product quality.
We have fallen into this trap.
We've learned great products (not just good) result in customers looking specifically for your brand.
The temptation selling on Amazon is to fixate on hitting a price point, to the detriment of product quality.
We have fallen into this trap.
We've learned great products (not just good) result in customers looking specifically for your brand.
Simple Modern's Advantage:
We have a major advantage being privately held and the owner's primary motivation isn't profit.
We value profit as a resource to fuel our growth.
Profits are used to win market share.
We have a major advantage being privately held and the owner's primary motivation isn't profit.
We value profit as a resource to fuel our growth.
Profits are used to win market share.
Conclusion:
We can't control Amazon's traffic or category popularity.
However, we can control performance relative to competition.
Our goal is to offer customers great product at generous prices.
Market share is our key metric because we want to own the categories we sell in.
We can't control Amazon's traffic or category popularity.
However, we can control performance relative to competition.
Our goal is to offer customers great product at generous prices.
Market share is our key metric because we want to own the categories we sell in.
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