Thread by @Alex4D

Just over five years ago, 4th April, 2017:

Phil Schiller, Craig Federighi and John Ternus on the state of Apple’s pro Macs
techcrunch.com/2017/04/06/tra…
"This is an unusual thing to get together like this. This is in-between a product announcement,

(1/7)

there’s no black cloth that’s going to come off of something right now. That’s not why we’re here. While those moments are really fun, we thought it deserved a moment to talk about the Mac, and particularly, the Mac for our pro users.

(2/7)

We’ll talk about what’s going on and frankly, be a little more transparent with some of the things we’re doing, some of the places we’re going, because our pro users desire that and we care deeply about them and we’re dedicated to communicating well with them

(3/7)

and helping them understand what we’re doing and what we’re up to. We want to be as transparent as we can, for our pro users, and help them as they make their buying decisions. They invest so much in the Mac, we want to support them, and we care deeply about them.

(4/7)

So that’s why we’re here.

We’ve certainly been getting feedback from a specific group of users in particular, desktop Mac Pro users. We’ve been listening to that. We’ve been talking to them! We’ve actually been going out, meeting with a lot of pro customers

(5/7)

to understand how they use our products, what their workflow is like, things they might need. So we certainly understand a lot about them; there’s always more to learn but we understand a lot about them.

(6/7)

We’ve been thinking deeply about what we should be doing and how we should be doing that, and that’s a little bit of what we want to communicate today.”

(7/7)

#fcpx?