Initial reaction: fudders fudded. They thought it was "just a shoe", and floor dropped from 8e to 4e. For all of 15 mins. Because true @RTFKTstudios fam knows it's more. And we were definitely not prepared for it..
To explain, a MNLTH reveal (burnt) gives us 3 NFTs:
- 1 RTFKT x Nike Dunk Genesis CRYPTOKICKS
- 1 RTFKT SKIN VIAL: EVO X
- 1 RTFKT x Nike MNLTH 2
How does it work?
6/
Basically, the Dunk Genesis is a base shoe. You "equip" it with a Skin Vial to drip the trait of the vial. The first series of vials follows the CloneX DNA:
The skin vial can be equipped and unequipped to the base shoe without losing any "charge". Consequently, you can buy/sell the Cryptokick with or without the vial.
9/
But note this - because the metadata update on @opensea is slow - a seller can unequip a skin vial before accepting a buyer's bid. So you think you're buying an equipped one, but may end up with a base. So for now, don't buy an equipped Cryptokick.
To add, @RTFKTLukson was on spaces when they realised it. His transparency and reaction was spot on. Top team.
11/
What about value? After the initial fud which lasted less than an hour, the original MNLTH mooned and now sits at 11.5
The FP of others are:
Base Cryptokicks: ~3
Skin Vial: ~1
MNLTH 2: ~5
Total = ~9
12/
The MNLTH may seem to worth more, but don't forget the rarity/variability of price of the Skin Vials. @ConvertedNFTs does a great analysis and the expected value of burnt NFTs are still higher atm:
Now, why is this only the beginning? Caveat - many of my own opinions from here:
15/
For now, all skin vials of a DNA (say human 10k) and kicks look the same. But it wouldn't be. In the video, RTFKT has explained there will be breeding and gamification to evolve the skin vials (EVO) along different pathways. So potentially each skin vial can look different.
16/
Not forgetting, there are flexible screens on the kicks, which can allow for dynamic display.
And also skin vials from "legendary collaborators, artists, and the RTFKT community".
The variety that can come from a SINGLE pair of Cryptokicks. 🤯🤯🤯
17/
And @RTFKTstudios has all but confirmed forging of the Cryptokicks. Although they are likely to come after the Space Drip forging event (from past collections).
What about the MNLTH 2 then? Besides the fact it looks so clean and elegant with the white and gold...
19/
This is where the genius of RTFKT comes in.
If each MNLTH births a new generation of MNLTH, the new MNLTH can correspond to a new line of kicks, with the same system of vial equipping.
We started with Dunk, but what about Air Jordon? Air Force? PG6?
20/
And with each MNLTH, the overall value increases, and the holders share in the increase in value. You can choose to sell the base kick+vial, and hold on to the new MNLTH.
It's not just a continuous stream of innovative kicks, it's a continuous stream of revenue! 🤯🤯🤯
21/
This reminds me: scalability and repeatability with innovation is the key to any successful company.
Already - the MNLTH reveal mechanism is similar to the CloneX mint vial. The DNA traits too.
Speaking of @Nike, this is the first line of phygital products it has proudly put its swoosh on. This is not trivial. Nike is extremely protective of its brand and would not put it on something it is not confident of, and putting huge resources into.
With @Nike's backing, the mainstreaming has began. The sneaker collection industry has already exploded in the past 5 years. Resale market is estimated to be $10b today, rising to $30bn by 2030.
It's not just a huge market to tap into. This also makes a market.
24/
@Nike is not done though.. look at this feature by Vogue Business today:
Patents filed this week points to:
- downloadable software for use as a cryptowallet (@RTFKTstudios-branded wallet?)
- marketplace
- digital currency or token ($drip)
- electronic bulletin
- online scavenger hunts (more MNLTH quests!)
- receive crypto assets (more drops)
26/
Last, it will be a travesty not to talk about the CloneX fam. It is so rare to see a drop hyped for 2 months, and still overdelivered.
We have gone through a milestone in history - the quests, the reveal, the mindblow. This has created a shared experience that binds us.
27/
As @RTFKTstudios likes to say, this is just the beginning, it is less than 1%. This year is all about building the foundation of ecosystems, and Cryptokicks is solid.
This is the most innovative project, led by a passionate and talented team, backed by a blue-chip company.
28/
Tell me what you think. And feel free to:
Like ❤️
Comment 💬
RT ♻️
Follow ↪️
Let's bring everyone onboard this amazing project and community!
For some reason, feeling kinda nostalgic about our @RTFKTstudios#MNLTH questing already.. want to put things down for posterity. These moments shall be past, but will always be present in our hearts, as we move into the future...
A thread 🧵🧵🧵👇
Do we remember the innocent MNLTH, and the innocent us?
It’s a gm for @RTFKTstudios! @Nike had their earnings call few days ago, with better-than-forecasted growth - 5% yoy. Also has shoutout to @RTFKTstudios in the call - I’m extracting for the fam who don’t have time to read it all:
A thread 🧵🧵🧵
1/6
“NIKE's growth..will continue to be the result of 3 areas..first, connecting with consumers through our strong portfolio of brands; second, driving a relentless flow of new product innovation; and third, expanding our digital advantage to create the marketplace of the future
2/6
..Since its launch, a total of 6.7 million players from 224 countries have visited NIKELAND on Roblox. And we plan to continue driving energy there with virtual products like LeBron 19 styles special to Roblox.
It was heartbreaking to see a fellow fam @Arthur_0x suffer the loss that he did. So I thought I should write a thread about the research I’ve done, to share with anyone looking to be more secure.
How To Secure Your $ and NFTs / aka Take Care of Your Bags
Without a doubt, get a hardware “cold” wallet. @Ledger or @Trezor are good choices. Instructions about how to set it up, and how to use it with @MetaMask (to access dApps) are online.
I think @RTFKTstudios has set the bar of what it means to be a successful NFT project. They have done in 4 months what some other brands will take years to achieve. Their playbook is what other brands will look at, and also what you - as a collector - should look at: