Thread by @BowTiedSalesGuy

There are countless books on handling objections and the vast majority all suck

Here’s a quick thread on how/when to handle objections at various parts of the sales cycle:

i.e

📞the cold call
🤝the sales call

I come from the school of thought that last minute objections are issues that should’ve been addressed at the beginning

I call it, The Chad Way:

The thought process is simple

If I bring up the objections first then:

1) build immense trust
2) no surprises (more predictable revenue)
3) save a ton of time and energy not having to deal with tire kickers

Here’s an example of Frontloading objections on a *cold call*

Once you guys learn the frameworks here you can customize it to fit your specific context:

Here’s another example of Frontloading the objection when you *start* a sales call:

This example builds on the last tweet and puts it all together

Here’s how frontloading the objections looks like in a conversation format:

Now what about dealing with the actual objection?

You use my CPR framework:

Clarify
Pullback
Reframe

You can use any one of these by themselves or in combinations

Again, giving you guys the frameworks so you can adapt for the situation

Ending this thread on how a 🤡 approaches the sales call

The 🤡 Way is littered with traps and is a treacherous road that can ultimately be avoided

“Overcoming” objections at the end rarely works and no closing book will change that