The trouble with the 90s web isn’t, I think, that it was commercialized.
It’s that Netscape went public for SO MUCH MONEY, setting off a five year financial boom, which in turn set up insane valuations that could never be justified.
The scale of the money was ruinous.
The trouble with Web 2.0 wasn’t evident at first. It was a ton of decentralized creators doing cool stuff!
But as the money got big, the incentives got skewed.
YouTube was made worse once the money from succeeding in the creator economy got big.
The story of how surveillance capitalism ate the world is a story of companies like Facebook and Google desperately trying to justify their valuations.
The harms of Amazon all fall into the category of “just extreme, unrestrained capitalism.”
In the early ‘10s, the “sharing economy” devolved into “gig economy.”
It wasn’t that there was no money in the sharing economy. It was that the BIG money — the 1,000x returns—was in creating unregulated versions of the taxi and hotel industries.
The parts of the social web that we tend to think of as *good* — Wikipedia, for instance — are also the parts that are hard to heavily monetize.
You add big money, you start the clock running for ruining things.
(As an aside, this is the root of why I am so critical of crypto and “web 3.” A financialized version of the web where everything is a speculative hustle is a version that can never be good.)
Part of what has made twitter way-less-bad than Facebook and YouTube is that Twitter has never been good at making money.
Elon insists that he doesn’t care if his $43B investment turns a profit.
I hope that’s true, but I’m doubtful. He says a lot of stuff just for the camera.
If and when the money gets big, Twitter will get worse.
That’s been one of the main throughlines of the past 30 years of the web.
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The IPCC: “we need a whole-of-society mobilization in the next decade to decarbonize and prevent global collapse. This must be priority 1 for everyone with any type of power.”
Silicon Valley: “We burned down 2 rainforests teaching a neural net to draw pictures. Does that help?”
Also Silicon Valley: “the future is going to built on distributed databases of jpeg receipts. It requires more computational power than several nation states.
After we make a trillion dollars from this idea, we’ll fund some carbon offsets or something.”
Also also Silicon Valley: “instead of decarbonizing and making sure the actual world stays habitable, can we interest you in a METAVERSE?”
I don't think Elon Musk is actually going to successfully buy Twitter.
But if he does, it'll kill the site -- not because the left will leave in protest, but because Elon Musk's idea of "good twitter" is just going to be a crappier product.
Twitter is already perfect for Musk. He can steal memes and call people "pedo guy" and manipulate stock prices and distract attention from bad news about his business ventures to his heart's content.
The problem with Twitter is how people strategically game the algorithms, and how people use it for harassment and harm.
You solve that problem with better rules/more transparency/better moderation/better enforcement.
You don't solve it by saying "no rules!free speech!"
The thing to understand about today's @nytimes "cancel culture" essay by the Editorial Board is that they aren't chiefly concerned about threats to democracy or speech.
Their chief concern is standing in defense of the Republic of Letters.
The Republic of Letters is inhabited by deft wordsmiths and provocative thinkers. They are lawyers and executives, writers and intellectuals. They engage in Great Debates over public virtue and vice. They opine on matters foreign and domestic. They write with verve and panache.
Membership in the Republic of Letters is hard to come by. Only masters of the craft are invited.
(Sure, the right family name and private schooling helps, but it is gauche to mention such things.)
Upon entry, your sole responsibility is to engage deeply in public debate.(3)