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Jeff Yang Profile picture
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May 2 • 4 tweets • 2 min read
Uhhhh it’s not because of “the multiverse” guys
Variety’s “oh it’s the multiverse” take is also totally insulting to Michelle Yeoh, who is a frickin star. Like, she was a primary reason why #CrouchingTigerHiddenDragon, an all-Chinese-language wuxia film with no Hollywood stars, made $213M *in 2000* ($356M today’s dollars)
Someone should go back and tally up her box office total since her Hollywood debut. I bet it would be “surprising” to people who refuse to pay attention:

Let’s see, CTHD, TND, KFP2, Mummy: TOTDE, CRA, SCATLOTTR, GOTG v2, EEAAO—$3.8 BILLION in global BO, THAT Michelle Yeoh?

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More from @originalspin

Jeff Yang Profile picture
May 2
Shocked*

*not shocked
Sidenote: I heard reports of bad behavior by an Asian American star of a currently shooting project and thought to myself, I really hope we use some of the lessons about grace, humility and generosity that we’ve undoubtedly been taught by our families as our fortunes rise.
This is not to say we should take crap from anyone, but man, let’s not forget how quickly we can be ushered off stage if things go wrong, and how much we owe the ones who went before us in our histories even as we assert our right to be here and be anywhere
Read 5 tweets
Jeff Yang Profile picture
Apr 23
“Demos are 46% white, **21% Asian**, 17% Hispanic/Latino, 12% Black.”

Case study for indies: @A24 did it right with a measured rollout and active engagement of Asian Americans. Over half of viewers of #EverythingEverywhere @allatoncemovie are nonwhite.

deadline.com/2022/04/everyt…
Get your core community to feel seen and actively targeted. Make your top line talent available for direct engagement with tastemakers.

CRAZY RICH ASIANS did it at the studio level.
SHANG CHI too.

But #EverythingEverywhere’s whole program has *leaned into* it.
Communities of color and other marginalized groups aren’t just sources of eyeballs and wallets. They’re critical amplifiers who can resonate with the message of a product, brand or media creation they love—memeing, remixing. echoing it—and they WILL get you your early momentum.
Read 13 tweets
Jeff Yang Profile picture
Jan 26
It’s really shocking that @nytimes not only ran this, but is showcasing it on multiple platforms, including flagship podcast The Daily. @DLeonhardt commissioned a public opinion poll about Covid and is using it to bothsides response to the pandemic. The results are egregious. 1/
Leonhardt says Democrats want expensive continuing protections against Covid, even though its risk may be diminishing. Meanwhile, Republicans broadly refuse to get vaccinated and want everything to reopen with no restrictions. His framing: both sides are equally misguided. 2/
But he ignores the fact that the reason why Democrats want protections like distancing and masking is quite literally BECAUSE Republicans refuse to get vaxxed and boosted. Dem response and Republican response aren’t independent variables. 3/
Read 6 tweets
Jeff Yang Profile picture
Jan 26
This literally never happened. What “certain activist types” were doing was calling out racist language, rhetoric and slurs aimed at Chinese (and impacting other Asians) that was getting us harassed in public, spat and coughed on and quite quickly thereafter physically attacked.
The same Asian Americans who were telling people to stop with the racist Kung Flu and bat eating jokes were ALSO telling you to fucking wear masks and take this disease really seriously because with SARS and bird flu, we had seen this movie already and it sucked
The “defiance of coronavirus scare” language used here was about pushing back against redlining/targeting Chinese American communities because of what was happening in China. This was when there were 14 cases in the US, all linked to recent travel to Wuhan, none in Chinatown.
Read 6 tweets
Jeff Yang Profile picture
Jan 24
This is the way ImageImage
Are you even Asian if you don’t make little hobbit tubes out of your 3/4 empty toothpastes and lotions
Lifehack: Cut tubes in half to access Secret Hidden Lotion, use bottom half as cap for top half
Read 4 tweets
Jeff Yang Profile picture
Jan 9
In April, Chinese immigrant Yao Pan Ma was beaten into a coma, allegedly because he’d been mistaken for one of two men, “Korean and Japanese,” who the attacker said had robbed him.

The assault is now a murder. Mr. Ma died last week on New Year’s Eve.
nytimes.com/2022/01/08/nyr…
Another reminder, if Vincent Chin wasn’t enough, that “All Look Same” is a major part of anti-Asian violence.
No. The inability to distinguish between Asians is often just an excuse pointing to a broader climate of anti-Asian bias. It’s not that attackers *can’t* tell; it’s that they don’t bother, because any Asian serves the purpose of being a target for their resentment equally well.
Read 4 tweets

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