Hiring is more competitive than ever.
But, I’ve seen some employers win big at recruiting.
Here are the 10 cheap things you need to do:
But, I’ve seen some employers win big at recruiting.
Here are the 10 cheap things you need to do:
1. Copywrite job ads
Most job posts are written like it’s 1995 --
When employers still had leverage.
That time is over.
Craft job postings that:
• have clear and exciting writing
• speak to the employee’s emotions/desires
• sell the mission
… to get candidates.
Most job posts are written like it’s 1995 --
When employers still had leverage.
That time is over.
Craft job postings that:
• have clear and exciting writing
• speak to the employee’s emotions/desires
• sell the mission
… to get candidates.
2. Be honest
Most employers paint a job/company as perfect.
Instead of selling the candidates, it makes them suspicious.
Want candidates to trust you?
Be transparent about your good and bad.
Most employers paint a job/company as perfect.
Instead of selling the candidates, it makes them suspicious.
Want candidates to trust you?
Be transparent about your good and bad.
3. Get HR out of the way
Great people choose bosses that inspire them.
Don’t have HR or recruiters pitch candidates.
Let you or your managers do the pitching.
Ideally, as the primary point of contact for qualified candidates.
Great people choose bosses that inspire them.
Don’t have HR or recruiters pitch candidates.
Let you or your managers do the pitching.
Ideally, as the primary point of contact for qualified candidates.
4. Apply for your own job
Many CEOs spend hours working on their customer experience.
But never do the same for recruiting.
Want to know if you’re going to win at hiring?
Apply for one of your jobs.
You’ll quickly know how to make it better.
Many CEOs spend hours working on their customer experience.
But never do the same for recruiting.
Want to know if you’re going to win at hiring?
Apply for one of your jobs.
You’ll quickly know how to make it better.
5. Avoid “unicorns”
Too many companies try to hire people THAT JUST DON’T EXIST.
Do you want a tech expert, a great people leader, who can sell in one?
Good luck finding that.
Design your job so lots of people can fill it.
Too many companies try to hire people THAT JUST DON’T EXIST.
Do you want a tech expert, a great people leader, who can sell in one?
Good luck finding that.
Design your job so lots of people can fill it.
6. Set a shot clock
If you want to get candidates these days, you have to move quickly.
Your 1995-era 12-week hiring process ain’t going to win.
Set a short target timeline for apply->hire.
A few weeks max, if not days.
If you want to get candidates these days, you have to move quickly.
Your 1995-era 12-week hiring process ain’t going to win.
Set a short target timeline for apply->hire.
A few weeks max, if not days.
7. Have a hiring process
Most companies have non-standard hiring processes.
You ask multiple managers how they hire – all different.
Write down your hiring process with best practices.
Train managers to run it. Tell candidates what it is.
Run it well.
Most companies have non-standard hiring processes.
You ask multiple managers how they hire – all different.
Write down your hiring process with best practices.
Train managers to run it. Tell candidates what it is.
Run it well.
8. Allow the process to fail
I’ve run many searches where I failed to hire anyone.
In the end, I *could* have hired someone who wasn’t great.
But, we allowed our process to fail.
And then we tried again until we found the perfect fit.
I’ve run many searches where I failed to hire anyone.
In the end, I *could* have hired someone who wasn’t great.
But, we allowed our process to fail.
And then we tried again until we found the perfect fit.
9. Use assessments
Pre-employment assessments are controversial.
But more employers use them daily.
Done right, they can save you and candidates hours of time.
I do two: a personality and cognitive assessment.
Pre-employment assessments are controversial.
But more employers use them daily.
Done right, they can save you and candidates hours of time.
I do two: a personality and cognitive assessment.
10. Be public
Few of my peers post ANYTHING real on social media.
But this is the world’s best recruiting tool.
Get on Twitter, be your real self, and candidates will show up.
Few of my peers post ANYTHING real on social media.
But this is the world’s best recruiting tool.
Get on Twitter, be your real self, and candidates will show up.
tl;dr:
10 cheap ways to get better at recruiting:
1. Copywrite job ads
2. Be transparent
3. Get HR out of the way
4. Apply for your own job
5. Don’t recruit unicorns
6. Set a shot clock
7. Have a hiring process
8. Allow processes to fail
9. Use assessments
10. Be public
10 cheap ways to get better at recruiting:
1. Copywrite job ads
2. Be transparent
3. Get HR out of the way
4. Apply for your own job
5. Don’t recruit unicorns
6. Set a shot clock
7. Have a hiring process
8. Allow processes to fail
9. Use assessments
10. Be public
Follow me @girdley for more threads like this and bad jokes about @Chilis.
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