Ok, so as promised, here's my hot-take on this great piece from @realstorygroup's @apoorv in @cmswire, which maps to what I've seen in the market.
TL;DR - suites are out, stacks are in, and the cool kids in marketing are years ahead of most vendors.
cmswire.com/digital-experi…
TL;DR - suites are out, stacks are in, and the cool kids in marketing are years ahead of most vendors.
cmswire.com/digital-experi…
What people want is the ability to move fast without breaking things.
Right now there are two poles in the market: DXP (slow and painful) and the Martech5000 (fast, but chaotic).
The stackers are the ones who have figured out how to get the best of both worlds.
Right now there are two poles in the market: DXP (slow and painful) and the Martech5000 (fast, but chaotic).
The stackers are the ones who have figured out how to get the best of both worlds.
The language of a "Composable Stack" is pretty good. It gets closer to what real world leaders are doing. You need a digital spine, that gives you a framework for integrating your major hubs of data (e.g. CRM) as well as individual point solutions.
One bit from the article:
"What you need for managing digital experiences is a composable stack that a modern WCM needs to live in."
This is very much my jam, and one key thing is to go from singular to plural when it comes to the WCM piece.
"What you need for managing digital experiences is a composable stack that a modern WCM needs to live in."
This is very much my jam, and one key thing is to go from singular to plural when it comes to the WCM piece.
Monolithic WCM never ceases to be a pain point. It's a guaranteed bottleneck.
Being able to give different business units with different purposes and priorities their own instance has been a revelation for so many of our customers.
Being able to give different business units with different purposes and priorities their own instance has been a revelation for so many of our customers.
And I'll throw some shade that one of our competitors has a landing page for "Composable Stacks" (Google it) BUT! the product they advertise is... a Multisite manager. Womp womp.
pantheon.io/blog/drupal-mu…
pantheon.io/blog/drupal-mu…
This is downfall for Adobe and SiteCore too. They just aren't built to scale to the needs of an organization. Both in terms of how they price, and how they deploy.
Like, nobody can conceive of having 100 instances of Adobe Experience Manager. You could have 100 people typing text into forms to fill templates, but that's really not going to get it done in this day and age.
Anyway, I'm really glad @eaton brought that article into my feed. I reached out to RSG a while back but they realized @getpantheon was a Vendor and they politely declined to discuss much of anything and I honestly hadn't been keeping up.
All the analysts realize that the times are changing. The *concept* of a DXP is nice, but the reality leaves much to be desired, and the industry is moving forward based on the urgency to deliver real value.
The Web as a channel for businesses started out as being (mostly) about brand, then grew up to be (mostly) about content, and is now shifting to be (mostly) about growth.
Digital native disruptors got there first, but the reality is that everyone is in one way or another "doing business" online, even if they're not transacting via e-commerce.
It's *really hard* to do this when you can't leverage the web effectively as a channel. Slow and painful "platforms" lead teams to look for quick wins via point solutions, but that can easily tip over into chaos.
So, there's got to be a better way. That's what the #WebOps movement is all about. It's what we're doing for our customers by making web teams fast and agile.
Very interested to see how all this plays out going forward!
Very interested to see how all this plays out going forward!
• • •
Missing some Tweet in this thread? You can try to
force a refresh
