Thread by @TheFBAInvestor

How to Find $20,000 a month Products on Amazon 🧵

Open this if you're struggling with Amazon FBA Product Research!

//MEGA-THREAD//

Finding products that will work on Amazon is becoming more difficult.

It is super important to make sure that whatever product you pick has enough profit margin.

I like 35% profit margins and 150% ROI.

Let's break down how you can find unique products for Amazon.

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Lots of people mess up on Amazon by trying to sell the same products as other people.

If there are hundreds and hundreds of competitors with thousands of reviews, you're going to face a struggle.

You wouldn't buy from someone with ZERO reviews, so don't expect others to.

Try to be seller 1 - 50 with that product on Amazon, not seller 256 with the same product improved, or slightly different.

What's working really well at the moment is using Pinterest or Etsy to find products and validate demand, but we'll explore that in more depth later on.

1. Helium 10 Black Box.

Be careful using Helium 10 Black Box.

What used to be a go-to tool has turned into something a little saturated.

Typically, you should use H10 Black Box as a starting point to get ideas.

Over 1 Million people have H10, you will have competition.

If you are going to be using Black Box, try and use the Keyword tab so that you can niche down further.

Top Categories to focus on (not what you think):

-> Arts Crafts & Sewing
-> Beauty and Personal Care
-> Health & Household
-> Home & Kitchen
-> Industrial & Scientific

-> Kitchen & Dining
-> Patio, Lawn & Garden
-> Sports & Outdoors
-> Tools & Home Improvement

These are the main categories that I would look at selling products in (2022).

Add in these filters:

-> Avg Reviews under 350
-> Price $30+

2. Etsy.

You can also use Etsy to find unique products.

Remember, the more niche and specific our products are, the lower the competition will be, and the easier it will be for us to launch successfully.

Check the Etsy homepage to see what's trending.

Dive into different sections, such as Home & Living.

You can even niche down further into a category like Storage & Organization.

Avoid huge furniture items, but look for things that catch your eye.

E.g. A Longboard Wall Rack.

Pull up that listing on Etsy.

Within Etsy, you can also see the number of sales that someone has made.

That gives you an idea of the demand for the product and its earning potential.

You can also check the number of reviews on Etsy, to see how long a product has been selling (the longer the better).

Fun Fact!

Did you know... You can use H10's Xray extension, right on Etsy? I bet you didn't!

Use the 'Analyze Product Demand on Amazon' tool within Xray.

Type the KW and see the analysis.

Keep looking until you find something that catches your eye ($10k+ Rev & 3k SV).

Once you've found a decent product on Etsy, come over to Amazon to validate it.

Look for similar products and see how they are selling.

Validate 3-5 KWs on Amazon to make sure you're on the right path.

Check that the prices are consistent ($30+).

300+ Sales a month.

How would I differentiate this product?

I'd want to go above and beyond what's already existing on Amazon.

Where could I go for inspiration?

You guessed it... Etsy!

Head back to Etsy to look for cool designs and things that you could bring to Amazon.

3. TikTok.

Keep an eye on Trends.

TikTok is awesome to show you up-and-coming products.

My favorite hashtag to search is #tiktokmademebuyit.

TikTok is then going to throw up potential products.

Look for KWs and dive into their analysis using the Xray tool.

If you open up the product on Amazon and there are no other sellers of that product, that's a good thing.

As long as you can validate that it is selling well on a platform like Etsy, and it has enough KW demand for relevant KWs.

4. Using Cerebro and Magnet.

You can go down what I call the 'Rabbit Hole' by looking at loosely related KWs on Cerebro and Etsy.

Take those KWs and do an Amazon search, to see what products come up.

I've found many products this way.

You have to do things others are not.

5. Retail Stores.

QVC, Target, Walmart, and Bed Bath & Beyond are all great stores to search through.

Find unique products on those sites, and run through them on Amazon to see if you can spot an opportunity.

What does the total market look like, and can you enter it?

Once you've got a product and you want to launch it, start thinking about how you're going to launch it.

Create a social media presence and start posting lifestyle images 2-3 times a week.

Post on Instagram and FB business pages.

Drive those customers to your listing.

Collect customers' emails.

Send them updates and eventually drive new products towards them.

Think about your launch strategy and refine it.

SFB methods plus vouchers/coupons will ensure you stand out and rank well.

If you're still reading this, I have a surprise for you.

Here is a Product Research checklist that you can download and save.

It's valid for 2022 and it will ensure that you pick great products to sell on Amazon.

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thefbainvestor.gumroad.com/l/pdtkey

Thanks for reading and I hope you enjoyed this thread!

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