Why will this recession be different than 2008 / 2009 for SMB? A short 🧵👇.
Tech has been democratized. There’s an app to streamline or automate so many processes. And if there isn’t, there’s an opportunity to build a low code / no code solution. Automation drives cost savings and scalability, and it’s accessible to even the smallest of SMBs. (2/5)
We live in a global village. A dr’s office in Topeka can hire a virtual assistant in Cebu to handle admin tasks. Companies like @Enshored can help. SMBs can find and qualify cost-effective resources, wherever they may be. This can be a life saver in tough times. (3/5)
Knowledge is power! SMBs have infinite shared wisdom at their fingertips. In 2009, there were 2.5mm Tweets per day. Today, it’s ~ billion. That’s a 400x increase. #smbtwit didn’t exist either! As things get tough, we can help each other navigate the waters. (4/5)
We need to brace ourselves for tough times, but there are things we can do today that just weren’t possible fourteen years ago. It's a brave new world. 👍 (5/5)
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I had a client ask me if I love what I do yesterday. 🧵👇
My reply: “Thhhhhhatttt’s a good question. Do I love what I do? Hmmmm.” At first, I was rattled I didn’t instantly respond “Yes!” I mean, shouldn’t we all be 100% jazzed about this SMB life we’ve chosen? Did my pause reveal something? (2/7)
It did reveal something. The road less travelled is less travelled for a reason. This s*it is really hard. I’ve been grinding for a decade, and it’s still a struggle. Payroll, admin work, licenses, all the ticky tack things you need to do – stressful and not very fun. (3/7)
As an #smbtwit newbie, wanted to introduce myself. Short 🧵👇.
Born and raised in Canada. Moved to US for grad school. Then to bulge bracket IB (DLJ / Credit Suisse) to do M&A and sponsor coverage in NYC. (2/8)
Move to SF in 1999 to join the tech M&A team. Always infatuated with tech and saw some of the craziness at the end of the dot com era. Then, DLJ got acquired by Credit Suisse and I became a member of the CS tech team – a powerhouse practice. (3/8)