1/ With Crypto & NFTs you have a consumer who wants a product that is theirs
It’s quite difficult for brands to understand how to step into this space, and let alone market for it
There’s a lot more education that has to come down the road
@jeffcarvalho
It’s quite difficult for brands to understand how to step into this space, and let alone market for it
There’s a lot more education that has to come down the road
@jeffcarvalho
3/ The promise of social media was the idea to share your voice, and for people to share in that point of view (e.g. the like, comments, shared, etc.)
@jeffcarvalho
@jeffcarvalho
4/ It’s quite difficult for projects to maintain the ‘hype’ from mint day
We know from web2 that building a community is difficult, and maintaining a community is even harder
[Projects] need the resources to do so
@jeffcarvalho
We know from web2 that building a community is difficult, and maintaining a community is even harder
[Projects] need the resources to do so
@jeffcarvalho
5/ Web3 marketers are building the future
When hiring a web3 marketer, find someone who aligns with what you are trying to build
Fundamentally, we need marketers who are web3/crypto native, AND we need people who understand scaling to audiences not in web3
@kate_rouch
When hiring a web3 marketer, find someone who aligns with what you are trying to build
Fundamentally, we need marketers who are web3/crypto native, AND we need people who understand scaling to audiences not in web3
@kate_rouch
6/ You can’t just throw money at web3
We need [marketers] who are really smart and understand [the space]
@kate_rouch
We need [marketers] who are really smart and understand [the space]
@kate_rouch
7/ Don’t be afraid of marketing, there is a way for marketing to coexist with web3
Brands should go into web3 with a reason and a purpose
Don’t force yourself into web3 for the purpose of being there
@jeffcarvalho
Brands should go into web3 with a reason and a purpose
Don’t force yourself into web3 for the purpose of being there
@jeffcarvalho
8/ [Bear markets] force us to get back to basics.
Some of the most interesting innovations of today emerged during [bear markets]
The same applies today. [Coinbase] is leaning in to accept the challenged
Everything useful was built during a bear
@kate_rouch
Some of the most interesting innovations of today emerged during [bear markets]
The same applies today. [Coinbase] is leaning in to accept the challenged
Everything useful was built during a bear
@kate_rouch
9/ “I’m obsessed with wearables”
“I’m excited about the opportunities within the wallets themselves.”
“There are a lot of brands who need [good web3 marketers]”
@jeffcarvalho
“I’m excited about the opportunities within the wallets themselves.”
“There are a lot of brands who need [good web3 marketers]”
@jeffcarvalho
10/ Vayner NFT is really excited for collectibles to shift from hype to actual utility
@avery_akkineni
@avery_akkineni
My POV: Web3 is VERY different from web2. The same mechanisms that work in web2 don’t necessarily work in web3. In web3, the creators themselves are the platform. There is a need for creators & builders who are great marketers.
If you enjoyed this thread, give it a like & a RT
Also, if you have questions about marketing in web3, drop me a DM!
Myself, and the rest of our web3 team, are working to build useful solutions for partners and clients to help them navigate marketing in web3 🤝
Also, if you have questions about marketing in web3, drop me a DM!
Myself, and the rest of our web3 team, are working to build useful solutions for partners and clients to help them navigate marketing in web3 🤝
And of course, shoutout to @Permissionless & @Blockworks_ for lining up the great panelists 🤝
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