Part of the reason why media publications are so hard to monetise effectively to support real journalism:
They don't treat their content as product...
There's a big disconnect and lack of understanding of the interests of their AMU's.
They optimize for clicks, not stickiness.
I remember when I started to work with @Irish_TechNews in 2017. I immediately did customer discovery calls with startup founders, angel investors, tech corporates + venture capital funds.
I asked them what content they wanted to see. Obviously each had very different "wants"
From the coverage they needed + coverage they wanted to read.
All said they had never been asked that question by any tech publication, they didn't understand the pressures of journalists + they felt the only way to gain coverage was via pricey PR agencies who had relationship.
You have to make a concious decision to be symbiotic, preventing your innovation + brilliance being used for harm.
You don't need to be concious to be parasitic, it's a by-product of naivety, lack of strategy/experience + happens by default as you scale, unless you have control.
Most founders start w/ honourable, good intentions, but good will/nature gets very easily cannibalised by ruthless outside pressures.
The only way to maintain control is by learning economics, not getting blinded or motivated by greed/short term gain + prioritising independence.
Sometimes I just imagine what could be achieved if every human had access to world class education, health care, balanced nutrition, stable and safe places to live, disaster economics wasn't a thing and neither was materialism, disaster economics and destructive capitalism. 💭
Over the coming years all the climate greenwashing, economic and financial transition to things like UBI will be "sold" as trying to achieve the above, I just don't believe it will get us there, given those who will drive it have profited and maintained control by the inverse.
I don't believe our world is as fragile for a conflict between two nations to break global supply chains, causing current fuel, food + cost of living crisis.
I don't believe the resources of the world aren't abundant enough to provide for all.
I was never a fan of the pampered mentality that came into startups.
I cringed as I saw money be wasted on totally unnecessary shit like expensive offices, kitted out with artificial grass and ping pong tables.
Hiring people with sexy logos on their CV, but were often useless.
It's such a misconception that pampering people makes them work harder, or perform better.
I spent a year of my career based at one of the worlds top PE companies @ their prestigious Mayfair office.
They had it all, like literally every creature comfort you could ever think of.
PE has a dumb culture where people need to do facetime and be in the office more than they're at home, most MD's / VP's practically live at the office, with clothes there and everything.
Thing is, I saw firsthand a lot of their facetime hours are spent on Internet shopping / FB.