Thread by @ftlive

LIVE: Our final day of #FTLuxury at @FairmontWP and online. We explore today how the luxury industry is shaping, supply chains, interior design, brand communication, the gold rush and exclusive keynote sessions. on.ft.com/3ADAW8S

Follow this thread for today's updates.

Up first at #FTLuxury we take a look at the shaping of the luxury sector in a changing world.

@Walpole_UK
@LiviaStefanini
@LeBlanqTour

@Walpole_UK @LiviaStefanini @LeBlanqTour 'The brand experience starts from the very moment anyone hears of you, right through to what you give.' Justin Clarke, Founder and CEO @LeBlanqTour at #FTLuxury

@Walpole_UK @LiviaStefanini @LeBlanqTour ‘Luxury is irrational, that is why it is so emotional.’ @LiviaStefanini at #FTLuxury

'Cycling is the new golf.' Justin Clarke, Founder and CEO @LeBlanqTour at #FTLuxury

@LeBlanqTour How are luxury supply chains being refigured amid lockdowns and surging global demand? Hear from our #FTLuxury panel now to learn how luxury has weathered the disruption. on.ft.com/3ADAW8S

@LeBlanqTour @labboudles @flexport @cameramoda @AlixPartnersLLP 'There is not a common language, we proposed to the Italian government to share a system where all the brands can use the same IT system and language.' Carlo Capasa, Chairman Camera Nazionale della Moda Italiana in regard to supply and production chain issues at #FTLuxury.

@LeBlanqTour @labboudles @flexport @cameramoda @AlixPartnersLLP How have tastes changed since the start of the pandemic — and what's next?

Our #FTLuxury panel now explore creating spaces: Trends in Modern Interior Design

@LeBlanqTour @labboudles @flexport @cameramoda @AlixPartnersLLP @ncbrooker @Marriott @stregishotels @vinteriorUK Alidad, Interior Designer speaking at #FTLuxury on creating spaces: 'When you’re creating a home it should reflect you, not something which is safe. It should be who you are and not what everybody else has.'

@LeBlanqTour @labboudles @flexport @cameramoda @AlixPartnersLLP @ncbrooker @Marriott @stregishotels @vinteriorUK .@stregishotels' George Fleck at #FTLuxury: 'Luxury brands are truly cinematic and bespoke, we look at creating a story and narrative for each destination…you want to capture those experiences to share with your social channels.'

Our next #FTLuxury panel now discuss how to communicate in a values-led world and to navigate this effectively. @BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles Speaking on consumer habits at #FTLuxury @MercedesBenz's Vice President Communications & Marketing Bettina Fetzer commented that Consumers 'are driven by desire. The luxury business is 78% emotionally led.'

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles 'It’s important to keep the identity of the house consistent, but it must evolve.' Art Director Peter Saville discusses at #FTLuxury the redesigned the @Burberry logo. Find out more and watch any missed sessions here: on.ft.com/3ADAW8S

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni The growth of high jewellery and gold, increased M&A activity and the record-breaking prices being reached at auction all point to the enduring resilience of the watch and jewellery sector. How can luxury brands harness this potential? @jellison explores with our #FTLuxury panel.

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni @jellison @pippasmall @Sothebys @SMO_gold 'One of the first things we did was to sell a @Cartier bracelet online for £2 million. We demonstrated that you can successfully sell a high-quality product digitally.' @Sothebys' Josh Pullan at #FTLuxury

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni @jellison @pippasmall @Sothebys @SMO_gold @Cartier Now at #FTLuxury we are delighted to be joined for our closing keynote session by @Edward_Enninful @BritishVogue @CondeNast. Find out more: on.ft.com/3ADAW8S

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni @jellison @pippasmall @Sothebys @SMO_gold @Cartier @Edward_Enninful @BritishVogue @CondeNast @CondeNastComms ‘I grew up in two countries, at home with family I had African foods, a different language and colours, but then I stepped out and I’m in England, this duality has served me well.’ @Edward_Enninful @BritishVogue @CondeNast #FTLuxury

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni @jellison @pippasmall @Sothebys @SMO_gold @Cartier @Edward_Enninful @BritishVogue @CondeNast @CondeNastComms ‘The best part is when you can marry social consciousness with creativity' @Edward_Enninful @BritishVogue @CondeNast at #FTLuxury

Find out more: on.ft.com/3ADAW8S

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni @jellison @pippasmall @Sothebys @SMO_gold @Cartier @Edward_Enninful @BritishVogue @CondeNast @CondeNastComms ‘I am able to show the power of possibilities.’ @Edward_Enninful @BritishVogue @CondeNast speaking to @jellison at #FTLuxury on giving opportunities in the industry to those in the margins.

@BrunswickGroup @MercedesBenz @heyitsmeitschi @labboudles @Burberry @laureni @jellison @pippasmall @Sothebys @SMO_gold @Cartier @Edward_Enninful @BritishVogue @CondeNast @CondeNastComms Thank you to everyone who joined us at our 18th #FTLuxury summit for the first time in the UK in Windsor at @FairmontWP. Find out more about the event and watch any missed sessions on demand here: on.ft.com/3ADAW8S