Most times, the competitive edge you need with blog content is to write every H3 like a mini-article
- Define the concept
- Explain the problem
- Use a stat or quote to back up words
- Throw in an example with screenshots
- Add a bullet list of solution
- End with recommended further reading on the h3
Obviously, not every H3 will follow this exact format and you'll have to switch it up or leave out a few steps, but where possible, this is how I write h3 subheadings
How do you choose which keywords go into the cluster when working on a competitive topic with a ton of searches?
A big ass thread😎
A bit of a background information
The client is an agency. They hired me to build four clusters for some of the services they offer such as paid ads, SEO, lead generation and content marketing
These are massive keywords and the cluster they paid for only had space for ten topics each