Thread by @chimammeje

#40DaysOfContentLessons - Day 5

How to win at SERP with minimal effort

You can win a ton of SERP real estate by optimizing your headline and h2s for multiple keywords

This is tricky because you don't want to be caught with your pants down doing keyword stuffing

But you also don't want to write more content than you need

So, how do you make the decision?

First, look at the SERP

Are there any sites ranking for multiple keywords by optimizing their headline?

In the first example, you'll notice that Wordstream is ranking for two keywords by optimizing the H1 headline for it

They mention the words:
Startup
Lead generation
Strategy
This means that if they rank for "Lead generation strategy" which has more difficulty, they'll also rank for "Startup lead generation".

If you're learning how to write title tags, I've got a piece on @Wix that explains how to use heading tags to improve SEO

wix.com/seo/learn/reso…

However, another interesting way to rank for multiple keywords is when you rank for similar keywords associated with the intent of the primary keyword

For example, most of the pages ranking for "Lead generation strategy" are also ranking for "Lead generation tactics"

So, your goal is to identify the main keyword you need to rank for (Which is usually the more competitive keyword) to win SERP for all the associated keywords.

But this mostly works for websites with high authority like Word Stream and HubSpot.

For smaller websites still chasing big wins, I would split the intent and create two different pieces for "startup lead generation" and "SaaS lead generation" if there are enough sites with unique content showing up on page 1

I'm not saying it can't be done. I'm saying, know when to
- Group multiple keywords with dissimilar intent based on domain strength
- Group keywords with similar intent based on keyword ranking data
- Split content for smaller websites to optimize your chances of winning at SERP