1. Don't think I fully understood 2. TAM is focused on multi-player - even if you don't want to view/manage, you still interact w/ each other. Fun fact, 30% of couples keep things apart but still have sharing issues.
@waltrcox@askzeta 3. Value is making it easily collaborative and supporting dual incomes. Chase can't even tell me whether it was my hubs or I who swiped our shared CC. The bar is very low.
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Family finances is one of the biggest opportunities in fintech and here's why (yes, I've been wanting to write this thread for a while). AKA why I'm building @askzeta:
TAM: there are 128M US households who are all forced to use financial tools designed for single-player mode. Sometimes it makes people angry enough to tweet about it and get the SEC to open an investigation into biased algorithms.
PROBLEM:money is inherently shared - between friends, family, the world around us. Yet NO ONE (arguably @USAA) has ever focused & designed for this use case. I like to compare it from going from Excel > Google Sheets or Sketch > Figma. That collaboration layer is a huge unlock.