It's kinda sad to see this company drop any pretense of actually trying to build/develop anything themselves...they basically exist to leverage their patent portfolio at this stage...
CEO basically admitted as much in latest earnings report:
"We are laser-focused on ensuring our relevant intellectual property for the AR/VR/metaverse market is recognized, either through the execution of licenses or by proactive enforcement."
Basically: they see a lot of companies now developing #haptics for VR/AR, and are going to cash in by suing them into licensing agreements. Which has been their business model for decades, first in games then in mobile haptics.
Also banking on being able to monetize haptics standards for multimedia:
"Immersion’s proposal to treat haptics as a top-level media type (at the same level as audio and video) for all internet media and communications, progressed to ‘Proposed Standard’ at IETF 113 in March."
In the early days of @HapticsIF, it seemed weird to have the company that had done more to quash haptics innovation leading the push for increased industry partnerships, you've always gotta assume they'll act in bad faith bc they sue the fuck out of everyone constantly.
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.@elizejackson's 'disability dongle' has been v helpful for me in thinking about haptics/accessibility tech. Expanded treatment here w/@FractalEcho & @alexhaagaard is brilliant & required reading for anyone promoting digital 'fixes' for disability. blog.castac.org/2022/04/disabi…
And as a bonus: one of their exs in the piece is foot haptics/haptic feetback/haptic shoes, consistently pushed as navigational aids for blind and low-vision people, despite their repeated failures to provide practical advantages over canes.
"This is another characteristic of the Disability Dongle: a cycle of repetition and replication that traps our collective imagination in a designerly Groundhog Day, as the same thing is invented for the first time over and over again."