Happy #NationalBurgerDay everybody! And there's really only one story I can tell today...
Let's look back at the Wimpy Bar!
The Wimpy chain originally began in 1934 in Chicago. The name was inspired by the character of J. Wellington Wimpy from the Popeye cartoons created by E. C. Segar.
And in 1954 the company sold a license to J. Lyons & Co - owners of the Lyons Corner House - to use the Wimpy name in the United Kingdom.
Fast food was finally coming to Britain!
For twenty years Wimpy was the dominant hamburger chain in the UK. McDonald's would not enter the British market until 1974, followed two years later by Burger King.
Wimpy built on the Lyons Corner House business model of fast table service for people wanting a quick meal: no cutlery, pre-packaged condiments and a wipe-clean table.
Sounds a bit like Nandos...
The Wimpy Bar was a well known feature of many towns and cities in Britain and Ireland throughout the 70s and 80s. In July 1977, the business was acquired by United Biscuits.
Under this new management Wimpy began to phase out table service and adopted the more traditional counter service of rivals McDonald's.
Wimpy's UK mascot was Mr Wimpy, an orange figure dressed as an oversized Beefeater. He was famous enough to feature in his own video game.
And no children's party was complete without a Mr Wimpy surprise: normally a badge and a comic rather than a personal appearance alas.
Wimpy did have some bizarre ideas though. In the early 1970s it stopped admitting unaccompanied women after midnight as they might be prostitutes. In protest the Wembly Women's Lib group stormed the Golders Green branch after midnight demanding to be served!
In 1989 Wimpy was sold to Grand Metropolitan, who began converting many of them into more profitable Burger King outlets.
Around 70 Wimpy Bars still exist in the UK today, now owned by South African company Famous Brands.
In its heyday the Wimpy Bar was the place to go. Even Phil Lynott hung out there.
Perhaps in retrospect Wimpys wasn't the true taste of America was yearning for. But we loved it regardless, because it was there and it was ours.
Wimpy was the home of the Shanty Salad, the Big Bender and the lethal Brown Derby dessert. For many people it was a childhood right of passage and one of the few exciting places to visit on their local High Street.
Its glory days will never fade. Wimpy - Twitter sales you!
(Fun fact: Paul Darrow reprised his role as Avon from Blakes 7 for a 1985 Wimpy ad:
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Today I'm looking back at the work of British graphic designer Abram Games!
Abram Games was born in Whitechapel, London in 1914. His father, Joseph, was a photographer who taught him the art of colouring by airbrush.
Games attended Hackney Downs School before dropping out of Saint Martin’s School of Art after two terms. His design skills were mainly self-taught by working as his father’s assistant.
Today I'm looking back at the career of English painter, book illustrator and war artist Edward Ardizzone!
Edward Ardizzone was born in Vietnam in 1900 to Anglo-French parents. Aged 5 he moved to England, settling in Suffolk.
Whilst working as an office clerk in London Ardizzone began to take lessons at the Westminster School of Art in his spare time. In 1926 he gave up his office job to concentrate on becoming a professional artist.
Today in pulp I look back at the Witchploitation explosion of the late 1960s: black magic, bare bottoms and terrible, terrible curtains!
Come this way...
Mainstream occult magazines and books had been around since late Victorian times. These were mostly about spiritualism, with perhaps a bit of magic thrown in.
But it was the writings of Aleister Crowley in English and Maria de Naglowska in French and Russian that first popularised the idea of 'sex magick' in the 20th century - the use of sexual energy and ritual to achieve mystical outcomes.
Between 1960 and 1970 Penguin Books underwent several revolutions in cover layout, at a time when public tastes were rapidly changing.
Today in pulp I look back at 10 years that shook the Penguin!
Allen Lane founded Penguin Books in 1935, aiming to bring high-quality paperbacks to the masses for the same price as a packet of cigarettes. Lane began by snapping up publishing rights for inexpensive mid-market novels and packaging them expertly for book lovers.
From the start Penguins were consciously designed; Lane wanted to distinguish his paperbacks from pulp novels. Edward Young created the first cover grid, using three horizontal bands and the new-ish Gill Sans typeface for the text.
Today in pulp: a tale of an unintentionally radical publisher. It only produced 42 books between 1968-9, but it caught the hedonistic, solipsistic, free love mood of the West Coast freakout scene like no other.
This is the story of Essex House...
Essex House was an offshoot of Parliament Press, a California publishing company set up by pulp artist Milton Luros after the market for pulp magazines began to decline. It specialised in stag magazines sold through liquor stores, to skirt around US obscenity publishing laws.
By the 1960s Parliament Press was already selling pornographic novels through its Brandon House imprint, though these were mostly reprints or translations of existing work. Luros was interested in publishing new erotic authors, and set up Essex House to do just that.
Today in pulp... one of my favourite SF authors: Harry Harrison!
Harry Harrison was born Stamford, Connecticut, in 1925. He served in the US Army Air Corps during WWII, but became disheartened with military life. In his spare time he learned Esperanto.
Harrison started his sci-fi career as an illustrator, working with Wally Wood on Weird Fantasy and Weird Science up until 1950. He also wrote for syndicated comic strips, including Flash Gordon and Rick Random.