You just connected with your ideal customer on LinkedIn... now what?
Most people freeze. They either say nothing (awkward) or jump straight into pitching (even worse).
Here's the exact approach I've taught to 100+ businesses that actually works:
1. Find your best piece of content that's relevant to them 2. Share it (but with context) 3. Ask ONE simple question
Example: You do Facebook ads for supplement brands and just connected with a brand owner.
Don't pitch. Don't ghost.
Instead: "Hey John, here's a case study you might find useful. It shows the Facebook ad system we helped [Client Name] implement. The key insight was [specific strategy] - that's what made all the difference. Are you running Facebook ads at your brand?"