Check out the cool writing choices made by the stellar #legalwriting teams at @WinstonLaw and @Kirkland_Ellis in this single-paragraph introduction kicking off a reply filed today.
Even replying, these pros package everything readers need into a powerfully-written package. 1/x
Verbs chosen with care: Not what most would write (the statute is applicable only to...). Instead, the subject is an actor (the Supreme Court) and it's carrying out actions that push the advocacy points (narrowing, requiring, demanding, urging to criminalize...).
Choosing persuasive labels for concepts that push advocacy points. "Commonplace gratuities" hits differently than "payments," or even just plain "gratuities."
Echoing words in a key sentence so that it stands out from the background. How many times have you read lawyers writing about "alleged quids"? Probably never. And so readers are likely to notice and remember.
Using examples to make powerful points. Noting that the punishment is "five times" as much as other provisions may not be legally relevant, but it's a choice example that makes hits hard.
Subtly weaving in policy-based details: Like mentioning that the government's pitch would create the "one" immune statute. And a hypothetical with a parade of horribles: If the government were correct...look at the bad things coming. These are simple tools you can apply!
This last one is so powerful when you can show that other settled cases would have turned out differently if only the lawyers had mentioned an argument...
I also love when legal writers suggest that the other side is arguing for the opposite of [insert thing we care about--policy, settled law, holding, congressional intent, and so on]
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Dry, dense legal issues in the hands of incredible legal writers at @omelvenymyers, @SidleyLaw, @McDermottLaw, @JennerBlockLLP, @troutmanpepper, @BlankRomeLLP, @DorseyWhitney, and Kellogg, Hansen?
Easy-to-read and easy-to-understand briefs.
Let's see how (a🧵1/x)
Responding Done Right.
Many legal writers pen their responses and replies as if their readers had carefully memorized every detail in the prior documents. No.
Check out how the @omelvenymyers pros remind you of enough specifics in a reply so that you can understand now.
Usually, we can lead with our affirmative pitch: The question the court must answer is X, and here are the tools to answer that question.
But when you need to take opposing views head-on, use your opponent's words against them and immediately provide specifics to combat them.
What happens when legal writing pros at firms like @JennerBlockLLP and @bsfllp tackle a tough case?
Fantastic legal writing lessons for us all.
Check out how some of the best lawyers craft the crux, prime audiences to win, and list their path to victory! /x
Introductions are everything.
Legal readers these days want the specific questions and answers at the outset. If they can decide your case in five minutes, all the better!
Start by orienting readers to what your document is about and the questions they need to answer.
Prime with context.
If readers might be set out against you (as is often the case when appealing an adverse ruling below), prime readers with helpful context so they are in the best headspace to receive your argument.
@Disney's complaint against Florida is a master class in advocating through pleadings.
A killer ToC, emotional priming, and surgical quoting give us a lot to learn from!
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☑️ Emotional Priming: Reframe the Bad Facts.
The greatest legal writers don't run from the bad facts.
Instead, they often manage the bad in a couple of ways: (1) providing counter facts that detract from the bad or (2) reframing the bad facts so they look better.
☑️ More Emotional Priming: Shifting the Focus.
Now let's look at the other sort of emotional priming: sharing favorable details to detract or redirect your reader's attention.