I made this brand over $1m dollars with Google Ads
Copy these 10 improvements I did to turn your Google Ads Account into a Money Printer
A Thread >>> 🧵
Copy these 10 improvements I did to turn your Google Ads Account into a Money Printer
A Thread >>> 🧵
Adding Negative Keywords:
When hopping into this account, there was a lot of optimizations that had to take place, I started by building negative keyword lists and excluding unprofitable search terms.
When hopping into this account, there was a lot of optimizations that had to take place, I started by building negative keyword lists and excluding unprofitable search terms.
Optimizing Audiences / Demographics:
I do bid adjustments on gender, age, and also optimize audiences that are targeted on observation. You can also do bid adjustments on devices.
I do bid adjustments on gender, age, and also optimize audiences that are targeted on observation. You can also do bid adjustments on devices.
Location Expansion:
This account was not targeting Canada, So I took the winning campaigns and targeted Canada / UK. ROAS was even higher than it was in USA.
This account was not targeting Canada, So I took the winning campaigns and targeted Canada / UK. ROAS was even higher than it was in USA.
Optimizing the feed:
I optimized each product by upgrading the existing titles, descriptions, product types, GTINs, etc.
Some products were disapproved due to shipping mismatch and the merchant center was at risk. I was able to fix this and get all products approved
I optimized each product by upgrading the existing titles, descriptions, product types, GTINs, etc.
Some products were disapproved due to shipping mismatch and the merchant center was at risk. I was able to fix this and get all products approved
Switching from Shopping to Performance Max :
This isn't always the case, but on this brand in particular, shopping was struggling to have a 2 ROAS, when we switched to Performance Max the ROAS Boosted to 3-4.
This isn't always the case, but on this brand in particular, shopping was struggling to have a 2 ROAS, when we switched to Performance Max the ROAS Boosted to 3-4.
Mass Testing Performance Max Audiences:
I tested buckets of apps, buckets of websites, a stack of in-market audiences, keywords, warm audiences, individual websites, and combinations of custom segments + your data.
I tested buckets of apps, buckets of websites, a stack of in-market audiences, keywords, warm audiences, individual websites, and combinations of custom segments + your data.
Setup YT Remarketing:
When you're doing these kinds of numbers, it's good to have multiple touch points with your customers. Youtube Ads is a great opportunity to remarket to specific page visitors and abandoners. You can create these audiences inside of the audience manager
When you're doing these kinds of numbers, it's good to have multiple touch points with your customers. Youtube Ads is a great opportunity to remarket to specific page visitors and abandoners. You can create these audiences inside of the audience manager
Discovery / Display RM:
Discovery outperformed Display Remarketing for me, the setup of the campaign involved targeting specific product pages with specific ads on discovery.
Discovery outperformed Display Remarketing for me, the setup of the campaign involved targeting specific product pages with specific ads on discovery.
Specific Product Campaigns:
Create specific search campaigns for specific keywords on popular products. Separate your keywords by intent and write custom copies related to the buyer's intent
Create specific search campaigns for specific keywords on popular products. Separate your keywords by intent and write custom copies related to the buyer's intent
Target ROAS Switch:
I ran an experiment that boosted ROAS on 4 search campaigns. An experiment is when you split test a bidding strategy with traffic being split 50/50. Target ROAS was able to outperform the Manual CPC bidding strategy on this account at scale
I ran an experiment that boosted ROAS on 4 search campaigns. An experiment is when you split test a bidding strategy with traffic being split 50/50. Target ROAS was able to outperform the Manual CPC bidding strategy on this account at scale
Want to be the next $1m Case Study?
Book a call below and give me a challenge!
calendly.com/manualcpc/15mi…
Book a call below and give me a challenge!
calendly.com/manualcpc/15mi…
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