jonathan(love)wu Profile picture
Jun 13, 2022 36 tweets 26 min read Read on X
Celsius is one of the largest centralized gateways to crypto.

It raised $864m of venture capital and at one point custodied over $3 billion of funds for 1m+ customers.

As of today, it appears insolvent, and it's taking the whole crypto market with it.

The Celsius Thread:

👇
For starters, Celsius is a do-it-all fintech app meant to give consumers easy, trusted access to crypto services:

- Trading
- High-yield deposits on stablecoins and cryptocurrency
- Crypto-backed lending Image
In essence, it's a custodial asset manager.

Take the traditional world of ETFs.

Vanguard and Fidelity wrap a basket of stocks into a retail-facing ETF and take a fee for rendering the service to investors.
Celsius is kind of like Vanguard but for decentralized finance opportunities.

It provides regulated access to loans and yield, and takes a fee for doing so.

All without exposing users to the purported inconveniences and risks of self-custodied crypto.
Like an ETF provider, Celsius doesn't offer direct exposure to the underlying positions.

They promise withdrawals and redemptions in case users want to exit their positions, but Celsius ultimately manages the positions on investors' behalf.
But for all of its traditional finance bona fides, Celsius positions itself as a crypto-native product.

For starters it has:
- a "whitepaper" (essentially its website in PDF form); and
- the $CEL token (which offers loyalty rewards and discounts on using Celsius services)
$CEL for its part hasn't performed, uhm, exceptionally well under these conditions. Image
But even worse than the pseudo-crypto vibe is Celsius' dangerous use of meaningless platitudes and strident anti-bank rhetoric:

- Banking is Broken
- Unbank Yourself
- Replacing Wall Street with Blockchain
- 99% vs. 1%

All taken from their website and whitepaper.
Worst of all is the in-your-face focus on safety, security, transparency, and most of all, trust:

- "military grade security"
- "withdraw your crypto at any time"
- "keep your crypto safe"
- "next-level transparency"
- "why trust Celsius"

All from their own marketing copy.
And therein lies the problem:

1) the promise of sky-high yields

combined with

2) a veneer of legitimacy (regulated onramp, premium access for accredited investors, regulator logos)

Cleared the way for Celsius to pursue truly degenerate trading strategies with investor funds.
There are two Extremely Bad behaviors Celsius undertook that have combined to put it--and its millions of retail investors--in a bind.

1) Use of on-chain leverage
2) stETH

Let's take each in turn.
On-chain leverage.

In order to provide low-rate borrowing for users, Celsius itself accesses leverage through permissionless on-chain money markets like @MakerDAO.

That means taking user deposits in assets like $WBTC and depositing them to borrow $DAI.

@MakerDAO Maker is a collateralized lending protocol:

Put in $1.50 of volatile collateral (e.g. $ETH), and borrow the $DAI stablecoin.

If the value of collateral falls below a liquidation threshold, it is liquidated to repay the loan and prevent bad debt.

Cool. Now back to Celsius:
@MakerDAO Having a 9-figure loan on Maker is a bit troubling, but normally it shouldn't be a problem.

If Celsius's lending collateral is falling in value, then so is Celsius customers' lending collateral.

Liquidate your customers' loans and repay your own.

Cool again.
@MakerDAO Onto the $stETH problem.

Celsius offered, uh, ~robust~ yields on $ETH.

$ETH staking on Ethereum's proof-of-stake beacon chain offers ~4.2%, and $ETH yields on @iearnfinance are a paltry 0.20%.

So what gives? How did they offer ~8%? Image
@MakerDAO @iearnfinance It turns out the absolute mad lads at Celsius were using an $ETH derivative called $stETH to pump up their headline $ETH yield and attract more investors.

So what's $stETH?
@MakerDAO @iearnfinance $stETH is a product by @LidoFinance.

It stands for (liquid) staked $ETH and it's one of the most innovative DeFi products to be released in the last few years.

It allows anyone to earn $ETH staking yields without running staking infrastructure.

@MakerDAO @iearnfinance @LidoFinance $stETH can also be used to earn MORE yield than otherwise possible with vanilla $ETH.

Why?

Because while $stETH already earns staking yield, it can also be lent out or liquidity provisioned.

A common strategy is to provide liquidity to @CurveFinance to enhance $stETH yields.
@MakerDAO @iearnfinance @LidoFinance @CurveFinance The unfortunate trade-off with $stETH?

While it can be traded for $ETH on the open market...

~* it cannot be redeemed for $ETH *~

At least not until the beacon chain merges, and then Ethereum goes through a hard fork.
@MakerDAO @iearnfinance @LidoFinance @CurveFinance Translation?

Celsius bought a bunch of $stETH, which can't be redeemed for $ETH for 6-12 months AFTER the merge.

And the merge hasn't even happened yet!

@MakerDAO @iearnfinance @LidoFinance @CurveFinance Now to kick this all off, $stETH is no longer trading 1:1 with $ETH.

So they bought something for $1 that's now worth $0.96.

"But Jon, if you gave me two of the same asset--one yield-producing and one not--shouldn't they trade 1:1?"

Not necessarily:

@MakerDAO @iearnfinance @LidoFinance @CurveFinance Due to all of the uncertainty around $stETH, it's trading at ~$0.96 to the dollar against $ETH.

Worse yet, there isn't enough liquidity--anywhere--for Celsius to swap out of $stETH for $ETH, even at a loss. Image
@MakerDAO @iearnfinance @LidoFinance @CurveFinance Celsius has 445k ($565m!!) of $stETH, and there's only 143k of $ETH liquidity in the $stETH-$ETH Curve pool.

Furthermore, they've got billions in combined liabilities across multiple assets and protocols.

Image
@MakerDAO @iearnfinance @LidoFinance @CurveFinance So let's plate this delightful dish of degenerate delicacies:

1) Celsius opened a bunch of loans
2) They took user deposits and traded them for $stETH
3) They now owe a lot of money and don't have the reserves to pay them back

Celsius is insolvent.

@MakerDAO @iearnfinance @LidoFinance @CurveFinance But the story's not over.

This is where Celsius went from plausible oopsie to gross negligence.
@MakerDAO @iearnfinance @LidoFinance @CurveFinance As of yesterday, Celsius paused withdrawals & transfers, freezing users in place & giving them an awful choice:

- Top up their own collateral to save their loans
- Get liquidated

@MakerDAO @iearnfinance @LidoFinance @CurveFinance But rather than repaying their OWN loans, today Celsius began topping up their collateral.

Why is this negligent?

Why is this ~* insane *~ ?
@MakerDAO @iearnfinance @LidoFinance @CurveFinance Celsius's lender Maker has a minimum 150% collateral ratio on loans.

That means to access $1.00 of borrow, you must place $1.50 of collateral.

Now say you have a big outstanding loan and you want to repay it.

You can either:

a) Repay $1

or

b) Put in $1.50 of collateral.
@MakerDAO @iearnfinance @LidoFinance @CurveFinance Option (b) seems 50% worse than (a).

So why would you choose it?

You'd do it if you can't actually repay.

If you're a degenerate gambler taking the little solvency you have left and putting it all on black, hoping to make it all back in one trade.

@MakerDAO @iearnfinance @LidoFinance @CurveFinance All this uncertainty has sent $BTC and $ETH tumbling, meaning Celsius has even less collateral.

Rumors are hedge fund Alameda Research is buying distressed assets, and even Celsius's competitors--in a public show of disrespect--are making the offer:

@MakerDAO @iearnfinance @LidoFinance @CurveFinance CEO Alex Mashinsky for his part has been on a road show propping up confidence in Celsius and its liquidity reserves, claiming safety til the very end.

Image
@MakerDAO @iearnfinance @LidoFinance @CurveFinance Even the day before announcing withdrawals were frozen, Mashinsky was adamant:

- Celsius withdrawal freezes are FUD
- We have enough liquidity
- Our job is to "fight Tradfi together"

All hours before freezing user funds.

@MakerDAO @iearnfinance @LidoFinance @CurveFinance tl;dr

Celsius had all the opaqueness of Tradfi and all the degeneracy of Defi:

- take retail money
- lever up
- bet it on black
- convinced everyone it's safe until the moment it's not

They were ignorant, negligent, or both.

It's getting real for them, and now for all of us.
@MakerDAO @iearnfinance @LidoFinance @CurveFinance If you enjoyed this thread, sign up for @fortyiq, a newsletter for idiots by me and @0xbarry.

There's too much noise in crypto.

We're committed to breaking down clown town, and in the process making you dumber every day:

fortyiq.substack.com
Continue here if you got cut off:

If you got something out of this thread, I'd appreciate an RT of the first tweet below.

And follow me @jonwu_ for more--I write about crypto, privacy, and finance.

Stay safe everyone.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with jonathan(love)wu

jonathan(love)wu Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @jonwu_

Dec 3
Despite being used by Balaji, Vitalik, and Jesse, @anoncast_ is probably the most under-appreciated project in all of crypto right now.

Anon is lighting the path for @base szn, @farcaster_xyz supremacy, and on-chain privacy with @NoirLang--launched with @clankeronbase.

A guide to Anon, its lore, and how on-chain privacy is now reality:Image
There's @anoncast_ and there's $ANON:

$ANON is a coin itself launched anonymously with Clanker, serving as the canonical coin of @anoncast_, a private messaging project similar to @coinfessions.

Coinfessions is run (presumably manually) by a trusted editor, through a trusted interface (Google surveys).Image
Anoncast, on the other hand, is totally trustless.

Built by @Slokh in a weekend with @aztecnetwork's open-source ZK language @NoirLang--Anoncast is arguably the first mainstream on-chain private social application. Image
Read 12 tweets
Aug 5
It seems unintuitive that a small 25 basis point interest rate hike in Japan would spike all risk assets, including tonight's -20% $ETH candle.

But you need to understand the way the carry trade works:

It's a leveraged unwinding.
The quick explanation of the carry trade is borrow at 0 rate and invest in something with higher than 0 expected returns:

1. borrow Yen for nothing
2. buy an asset outside Japan that yields more than nothing
3. ???
4. profit
The same behavior happened during the ZIRP era.

Take a margin loan out against your equities at a 2% variable rate and buy an AirBnB with it that yields 7%.

7% - 2% = 5% of free money, right?! ...right? Image
Read 18 tweets
May 9
Making an announcement soon? Don't hire a PR agency.

Definitely not through Series A, and maybe not ever.

You can execute PR internally with a junior resource without having to pay a $50K / month retainer.

Here are the basics in <5 minutes (bookmark this):
First, I take it when we're talking about public relations, we mean just the part that means "relationships with journalists" and not marketing or social media or "comms."

So to understand PR, you have to understand journalism and what makes something newsworthy.
Journalists are typically underpaid and overworked.

They enter the business for noble reasons (truth seeking, justice, accountability) but are constantly pushed to act against those ideals in order to drive ratings and views.
Read 19 tweets
Apr 9
Switching into crypto is one of the most asymmetric things you can do for your career.

Why? There's a low-status moat around it.

Cross the moat and you'll experience less competition, more career acceleration, and highly asymmetric opportunities:
I'll start with a story about low-status moats:

When I was in business school I attended an annual real estate conference.

Investors and developers would come and give advice on breaking into real estate development or real estate private equity.
Every year they'd answer the same two questions:

1) "Where do you think we are in the real estate cycle?"
2) "What advice would you give students trying to break into the industry?"
Read 19 tweets
Mar 22
Hearing from a few teams who are scrambling to get a marketing strategy in place before we go parabolic.

You're fine. If you're struggling with narrative and positioning here's what to do in the next 30 days.

Plus 1 thing you absolutely should NOT do:
1) Founders: start tweeting every single weekday.

Four single posts, one long post.

No excuses. Drop whatever it is you're doing, stare at the screen, get it done. Marketing leaders: literally sit next to your CEO and encourage them.

Pat them on the head. Give them treats.
An A++ personal feed should look varied, with some mix of:
- explainers
- insights / "takes"
- shilling your project
- media (video, pictures)
- retweets of your partners & ecosystem

If you are just doing 1 content vertical, challenge yourself to vary it up. Do one type a day.
Read 15 tweets
Mar 13
I've talked to 50+ crypto projects in the last 10 days looking to hire a CMO or Head of Marketing.

They're not going to have an easy time.

Here's why hiring an all-star marketing leader won't fix your problems:
Before we even get to what a CMO does, let's talk about how hard they are to find.

The head of talent for a leading crypto VC estimates the total # of "true" CMO candidates in crypto at 10-15.

Already, your odds are not good:

Hundreds of projects looking to hire 10-15 people.
And if you're lucky enough to find a "true" CMO, their comp can easily be in the 7-figure range.

- $250K++ cash
- 50-100bps of equity at Series A/B

Read 16 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(