Thread by @risj_oxford

Kicking off the global launch of our Digital News Report 2022! Intro by @antozappulla, findings by @nicnewman and panel with @rasmus_kleis @MirrorAlison @aagalloni @BBCRosAtkins and @krishgm.

📺 Watch in the link below
🧶 Key quotes in the thread below
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"Over the last 10 years, TV and print news consumption has been falling. People who don't use any news source at all have grown. The % has gone rom 3% in 2013 to 15% in 2022 in the US," says lead author @nicnewman #DNR22
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"Some people find the news very hard to understand. This points to the need of explainers like the ones @BBCRosAtkins does so well," says lead author @nicnewman #DNR22
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"In terms of paying for news, we have seen some significant progress in Germany or Sweden but also some decline or levelling off in most countries. Most subscriptions in most countries go for big national brands," says lead author @nicnewman #DNR22
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"This year we asked about payments to individual journalists. 7% of news subscribers in the US pay to individual journalists, but most subscriptions still go to news brands," says lead author @nicnewman #DNR22
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"Some of the people we talked to said they were thinking about cancelling subscriptions because of the cost-of-living crisis," says lead author @nicnewman #DNR22
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"75% people access news via side-door routes like search, aggregators and social media. News media in places like Finland or Norway still have more people with direct access," says lead author @nicnewman #DNR22
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"TikTok is an extremely fast-growing platform. Around 15% of people under 25 use TikTok for news and 40% use it for any purpose," says lead author @nicnewman #DNR22
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"The key of the best tabloid journalism is to make complex issues far more relatable and less overwhelming and depressing for our audiences. We also try to talk about solutions and nuggets of hope," says @MirrorAlison #DNR22
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"Our experience in the first half of this year is that our audience has gone up year on year. People don't want an avalanche of death and destruction, but people want to understand what's going," says @krishgm #DNR22
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"If you look at the trust scores of this report, it's a clarion call for high-quality, in-depth, impartial broadcast news. People don't want shouty opinions. They want fact-based news," says @krishgm #DNR22
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"One of my criticism of news nowadays is that we've become one-story news. We've become so obsessed with details: just covid, just Brexit, just Partygate. That turns people away," says @krishgm #DNR22
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@krishgm "I try to place evidence right next to whatever I'm asserting. I try not to be a news guy giving some news to you, but being someone who makes something helpful for audiences," says @BBCRosAtkins #DNR22
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"I try to place evidence right next to whatever I'm asserting. I try not to be a news guy giving some news to you, but being someone who makes something helpful for audiences," says @BBCRosAtkins #DNR22
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"The bridge between engagement and trust is useful information, and covid taught us a lot about that. When it's news that is important for your life, suddenly it becomes news that you need, not news that you want," says @aagalloni #DNR22
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"It costs money to deliver quality news. Ukraine is a perfect example. It costs money to keep people in Ukraine and to keep them safe," says @aagalloni #DNR22
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"I speak to a lot of students and many get their news from social media but also from the free websites. And I do worry that some news brands that are now demanding subscriptions are gambling on their future," says @krishgm #DNR22
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"We shouldn't feel defeated by this data. This is the market we are dealing with. We need to go back to the format our journalism takes. We need context, explanations. How many rules we set for ourselves allow for these things?" says @BBCRosAtkins #DNR22
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"Impartiality doesn't feels to me like a constraint but like a strength. With so many people sharing opinions on social media, someone who's divorced from that stands out," says @BBCRosAtkins #DNR22
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@BBCRosAtkins "A lot of people don't see the value in what we are doing. We should work hard so what we do is trusted and watchable. We can't assume that the value of journalism is understood," says @BBCRosAtkins #DNR22
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@BBCRosAtkins "The challenge with climate change is finding new ways to tell the story and to get people interested," says @krishgm. "It doesn't offer a peg so often as politics does. It evolves slowly in news terms," says @BBCRosAtkins #DNR22
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