TheNILReport Profile picture
Jun 15 11 tweets 4 min read
This incoming football freshman used a 4.3 40-yard dash time to go from 0 DI offers to a DI roster spot.

Now he’s working to get off to a fast start in the business world by leveraging #NIL.

Here’s how:
At Seven Lakes HS in Katy, TX, @GraysonMedford was a multi-sport athlete who could play nearly any position on the football field.

He was a recognized team leader who had success playing QB, WR & CB in the Mecca of TX HS football.
But by his senior year, he only had a D2 offer from Colorado School of Mines.

The one advantage he held over everyone else?

He was fast.
So fast in fact, that at the @UTSAFTBL camp he beat everyone else out & caused coaches to do a double take.

True 4.3 speed.

They extended an offer basically on the spot.
Now, Grayson wants to use speed to achieve his business goals of owning a gym sports complex.

Enter #NIL to provide the jet fuel.

He worked with our team to ask for some recommendations on how to capitalize.
Each individual athlete is different, but at a high level, there are three ways to leverage #NIL:

• Learn & Network
• Attack Social Media
• Take Scalable Steps
Learn & Network

This is your ‘in’ or ‘foot in the door’ to connect & learn from with successful business owners.

Many are happy to discuss their journeys & lessons learned.
Attack Social Media

As if you were in a weight room.

Many things to learn about how the algorithms work and what content has the most success.

Grow your knowledge 1% each day. And suddenly you will have a following that many want to do business with.
Take Scalable Steps

It takes time. Start small and find ways to increase your three C’s:

• Credibility
• Celebrity
• Capital

As these increase, larger business opportunities should open up.
TL;DR

• Never give up
• Find the skill that others value
• Leverage #NIL early
• Build Social
• Network Quickly
• Start Small

Drop a 🔥 below if you want to read the full profile for @GraysonMedford from our team.

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