Thread by @theipaper

Missguided’s downfall is simply part of a wider consumer wake-up call as Gen-Z fall out of love with fast fashion.

🔵 @SophieBenson_

inews.co.uk/inews-lifestyl…

@SophieBenson_ 👗 On 30 May, a pink, polyester era for fast fashion retailer Missguided came to an end as the company called in administrators after it emerged its suppliers were owed millions of pounds.

@SophieBenson_ 👗 The news comes in the midst of what appears to be a sea change in attitudes towards fast fashion, illustrated most notably by #LoveIsland bringing eBay on board as its sponsor for this year’s series

@SophieBenson_ 👗 The move is a reflection of research which revealed 20% of Brits buy more second-hand items than two years ago.

👗 18-34 year olds have the highest average percentage of second-hand clothes in their wardrobes

But what do Gen-Z actually think of fast fashion? ⬇️

@SophieBenson_ Layton Ryan-Parson

📍 19, London

“I do think about the ethics of cheap clothing but I’m also motivated by affordability.

“The fall of Missguided isn’t the end of fast fashion – people buy from Boohoo or Shein because the offers are too good to reject.”

@SophieBenson_ Brianna Mills

📍 24, London

“As a fashion designer, sustainability in the industry is very important to me and when I buy clothes from other brands, I am conscious of their values and the process that went into making the garment.”

@SophieBenson_ Kia-Elise Green

📍 19, Buckinghamshire

“I used most of my first wage on a Pretty Little Thing order full of clothes that I no longer own.

"Second-hand shopping is starting to replace my older habits thanks to Depop and eBay."

Are you buying less fast fashion?

Read more 🔽

inews.co.uk/inews-lifestyl…