How to make your SEO content more LGBTQ+ inclusive this #Pride month + beyond 🌈
8 top tips you can implement today:
8 top tips you can implement today:
1/ Don’t assume the gender of your audience
For example, tampons are marketed almost solely at women
But there are other genders that menstruate, too
Make sure to include them in your copy
For example, tampons are marketed almost solely at women
But there are other genders that menstruate, too
Make sure to include them in your copy
2/ Don’t assume the gender of people you’re referencing or quoting
Where appropriate, refer to people as ‘they’ unless you’re sure of their gender
I present as quite masculine but I’m non-binary, for example
All you have to do is ask 😄
Where appropriate, refer to people as ‘they’ unless you’re sure of their gender
I present as quite masculine but I’m non-binary, for example
All you have to do is ask 😄
3/ Remove unnecessarily gendered phrases
For example, marketing copy often associates gay men with femininity and lesbian women with masculinity
The reality is much more complex, so try and remove these biased associations
For example, marketing copy often associates gay men with femininity and lesbian women with masculinity
The reality is much more complex, so try and remove these biased associations
4/ Present different families
If you’re writing about a family-friendly product, do you always refer to a mum and dad?
There are so many different family setups out there — same sex partners, three parent families etc — that you can include too
If you’re writing about a family-friendly product, do you always refer to a mum and dad?
There are so many different family setups out there — same sex partners, three parent families etc — that you can include too
5/ Do your research
If you do decide to use LGBTQ+ terminology or slang, do your research first
Otherwise, you could appear tone deaf and deter customers
I wrote about this before in a thread last year:
If you do decide to use LGBTQ+ terminology or slang, do your research first
Otherwise, you could appear tone deaf and deter customers
I wrote about this before in a thread last year:
https://twitter.com/LiamTaftSEO/status/1400408301100281856?s=20&t=arVtF4xWjwp18H6KXdDfBw
6/ Don’t overdo it
There’s no way you can include everyone on every page you write
It’s all about taking a step back, removing your biases and switching things up when you can
There’s no way you can include everyone on every page you write
It’s all about taking a step back, removing your biases and switching things up when you can
7/ Own your mistakes
Everyone gets things wrong sometimes — even me — but don’t shy away from addressing it
A quick apology is all you need if you make a mistake
Everyone gets things wrong sometimes — even me — but don’t shy away from addressing it
A quick apology is all you need if you make a mistake
8/ Update old articles
Language evolves and the terms we use quickly go out of date
If you’re auditing your content, make checking for inclusivity another step on your checklist
How can you update the language to better reflect current terminology?
Language evolves and the terms we use quickly go out of date
If you’re auditing your content, make checking for inclusivity another step on your checklist
How can you update the language to better reflect current terminology?
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