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Jaime Schmidt

@jaimeschmidt

May 11

@MyBFF

I co-founded two of the most hyped communities in web3: @MyBFF and @CPGclub.

How & why I got here:

A little about me first.

I'm a maker turned entrepreneur who got my start building CPG brand Schmidt's Naturals.

Beginning in my kitchen and at farmers markets, I scaled the biz to a 9-figure acquisition by Unilever. But I knew I wasn't done.

I've found new purpose in web3.

@chriscantino

After Schmidt's Naturals, my husband @chriscantino and I wanted to focus our next chapter on helping the next generation of brand builders & teach all we’d learned.

We began hosting convos, sharing insights, and making friends on Clubhouse. We dubbed our initiative "Club CPG."

Read 11 tweets

Jaime Schmidt

@jaimeschmidt

Mar 7

Whether you’re building in web2 or web3, the recipe for winning looks the same.

Between scaling a multi-million dollar CPG brand and one of the fastest-growing crypto communities, I’ve learned firsthand the rules every founder should build by. 🧵

Responsible financial management

No matter the scale of your project, there is $ coming in and $ going out. You need to run it like a business whether you call it that or not.

This means a financing plan, forecasting, knowing your runway, and smart discretion in how you spend.

Effective leadership

Your team can't function if you don't step up to lead it. Delegating, communicating expectations, providing feedback, bringing positive energy every day—your success depends on it.

The first step is ditching the ego & embracing vulnerability.

Read 13 tweets

Jaime Schmidt

@jaimeschmidt

Feb 23

Innovation isn't about creating something entirely new.

All it takes is a personalized approach to break through even the most competitive space. 🧵

Consider this: the 1st commercial deodorant was invented in 1888. When I entered the scene, it was not a novel idea.

But I saw an opportunity to do things differently, and through creative thinking scaled my biz to a $100M+ acquisition.

Here’s how you can pull it off, too:

Challenge your assumptions about who needs your product.

Flip the script on fitting your customers into a box with preconceived ideas about their gender, age, profession, or lifestyle.

Understand your target market, but keep an open mind to how you can expand it.

Read 12 tweets

Jaime Schmidt

@jaimeschmidt

Jan 8

Too many founders get stuck because they’re looking at their competition the wrong way.

I built a successful brand in one of the most crowded categories. Here’s the perspective that got me ahead. 🧵

Nobody cares about how you’re better. The sooner you realize this, the more successful you will be.

The only thing that matters is how you’re adding value.

Stop trying to one-up others by pointing out where they fall short.

You’d be lying if you said you weren’t a fan of your competition. After all, you both share a love and appreciation for what you are building.

Once you stop seeing them as the enemy or opponent and more as an ally, everyone will thrive and you’ll be happier for it.

Read 10 tweets

Jaime Schmidt

@jaimeschmidt

Dec 28, 2021

1/ If you're thinking about monetizing your hobby or side hustle, 2022 is your year.

Growing my startup from my kitchen to $25M in revenue in 7 years, I’ve learned what it really takes to turn your passion into profit. 🧵👇

2/ Make sure it's not a fleeting interest. Ask yourself: if your plan works out, are you willing to commit for the long haul?

Know what you’re naturally good at or uniquely qualified to do to optimize your chances for success.

Look for a deeper purpose beyond making money.

3/ Be realistic about whether you’re cut out for entrepreneurship.

Are you comfortable learning as you go?
Can you handle living with uncertainty?
How will you stay inspired when it gets tough?
Do you have a Plan B to lessen the risk?

Not every hobby should be monetized.

Read 8 tweets

Jaime Schmidt

@jaimeschmidt

Dec 13, 2021

An acquisition was never in my thinking. Yet, I caught the attention of Unilever who paid $100M+ for my brand.

Here are 10 overlooked truths about getting acquired. 🧵

1/ If you’re starting from a position of wanting to exit, you’re starting from the wrong place. I always kept focus on my product and customers, and I never looked too far ahead.

Be prepared for it to take years. When you love what you’re doing, it’s easy to play the long game.

2/ Acquirers probably already have their eye on you.

When Unilever bought Schmidt’s, I found out they’d been watching my brand for years—proof I never needed to strategize over a big exit.

It blew my mind to see early iterations of my product sitting on their office shelves.

Read 12 tweets

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