1/ A decade ago, one of my best friends took over his family's electrical business and worked 6 days a week to grow the company. He recently achieved a generational wealth level exit.
He told me a story once that helped me understand how his family achieved such success.
2/ When they started the business, they used their family savings to lease warehouse space where they stored electrical supply inventory. They would then go around the city and service small contracts setting up electrical power supply and lighting to small businesses.
3/ After a few starting years of hard work, they expanded their lease and obtained more warehouse space to grow inventory and their ability to service more contracts.
After adding in extra inventory, my friend's father realized that there was still a bit of space available.
4/ His mother wanted to sub-lease the extra space to another tenant for some extra income.
But his father had another idea.
Over their starting years, they sometimes subcontracted some of the labor for their electrical installation contracts to hardworking immigrant workers.
5/ These immigrant workers often asked if they could bring family members or friends to help out on these contract projects but most didn't have the requisite skillsets.
My friend's father saw how many of these people were just trying to make a living and survive in America.
6/ Their struggle reminded him of his own immigration to the U.S. with his wife from Southeast Asia and how they had to survive with no financial or social capital.
So he took that extra warehouse space, and he converted it into a tiny classroom with just a few desks and chairs.
7/ He hired one of the general contractors the family business often worked with to teach.
And from that point on, every Saturday morning for 4 hours, he made that warehouse classroom free for any immigrant worker to learn electrical engineering.
8/ The classroom attendance grew by word of mouth. Immigrant workers invited family members and friends and everyone got a free education.
Many of these classroom students went on to find electrical jobs that brought life-changing income to their families.
9/ A few students asked if they could work for my friend's family business and whenever they could afford to, they hired and paid great wages.
But jobs at my friend's company were limited so many students went to work for competitor electrical companies.
10/ My friend's dad was literally funding the education of workers for his competitors.
But he did it anyways, because he knew the right thing to do was pay his opportunities forward and help other people.
11/ A few years after this small warehouse classroom had been running, their electrical business had grown.
One month, they entered to try to win a bid to supply all the electrical lights for the city's largest transportation center.
12/ It was a game-changing multi-year 7 figure city contract that was the most revenue they would ever have the chance to compete for.
Winning this bid would transform their small business as it would qualify them to apply for future multi-year city building contracts.
13/ They spent months preparing submission materials and submitted them but didn't hear back.
A few months later, my friend and his father were cleaning up their warehouse after work hours when a young man walked into the entrance.
14/ This young man came up to my friend's father and said "Do you remember me?"
My friend's father was a bit embarrassed as he dealt with hundreds of customers a year and admitted that he didn't remember the face.
15/ The young man then told him that years ago, he had no education and struggled to make ends meet, but he heard about a classroom where he could learn electrical engineering for free every Saturday.
16/ He ended up taking that class hosted and paid for by my friend's family every weekend until he had enough education to strike out for a job.
He explained that he ended up finding a job at the city's largest transportation center.
17/ Thanks to his education and great attitude, he kept getting promoted over several years.
As he concluded his story, he told my friend and my friend's father that now, he was the buyer in charge of selecting the next vendor for the transportation center's contract.
18/ They won that multi-year contract and it fundamentally changed their family business for the better.
When my friend's family finally exited their business, word got out to the entire industry.
19/ They had done so much good for their community over their decades of founding the business that dozens of business owners, general contractors, students of that class, and founders/CEOs of competitors came by their warehouse to pay their respect to the family.
20/ I never forgot that story and I'm sure it's one of many examples of how my friend's family paid it forward over years.
They never expected anything to come out of that classroom and it was created selflessly. But I'm glad so much good came out of it, because they deserve it.
21/ In your journey to the top, you must remember to help those with less opportunity and resources along the way. Not because you should expect anything to come back to you, but because it's the right thing to do.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
1/ Whenever I visit my dad, he spends most of the time lecturing me over meals. It's a hard habit for him to break. Over many years, I've evolved how I respond to my parents through phases.
Recently, I uncovered a 4th phase that’s allowed me to cherish the time we have left.
2/ Phase 1: Rebel phase. High school years when I was an asshole child. My parents would lecture me and I’d get angry and argue back.
3/ Phase 2: Maturing phase. College years where I grew up and realized my parents did everything for me. Now, as my parents lectured, I’d nod my head and pretend to listen. I wanted them to feel heard, yet I disagreed with many of their beliefs, and zoned out most of the time.
1/ Heard many sad stories of co-founder breakups over the years. Makes me realize I take for granted that my co-founder and I were friends for a decade before we started a company together.
Here are a few things we did to protect our co-founder relationship in our first year.
2/ First, I have to admit that the first 3 months were horrible. We'd spent the previous decade working at different companies/industries and we quickly realized we had very different working styles.
We clashed consistently with high egos and often escalated to loud arguments.
3/ After those 3 months, we knew we had to self-administer our own form of co-founder therapy or else we'd never get off the ground.
So we tested a few experiments and here's what stuck.
1/ Many early stage founders are struggling to raise funding right now. Rough as it is, I’d recommend re-framing funding constraints as a forcing function to get creative with your marketing. We did some fun things in our first year to get to a 35,000+ waitlist before launching:
2/ We found a bot online that scraped all of Reddit, Hacker News, and various forums. It would ping us in a Slack channel anytime it found any mention of the words: low carb ramen, keto ramen, healthy ramen, high protein ramen, plant based ramen, and other derivatives.
3/ That helped us find hundreds of Subreddit posts/comments, where we linked users to our landing page wherever relevant and drove hundreds of signups.
We learned quickly that constantly linking to our website grew our waitlist but led to regular Subreddit suspensions and bans.
1/ When my co-founder and I worked together a decade ago, each PM in the org. was required to send a weekly e-mail update outlining P&L changes, upcoming roadmap initiatives, new feature launches, and weekly experiment results.
2/ Each weekly update was sent to all PMs, cross functional team leads, and the exec team. All questions & comments were reply all. We'd get painful follow-up requests that would blow up our weekends but it was a great opportunity to build and learn in public.
3/ Since learnings were public, the PM culture became collaborative vs. competitive. We looked forward to receiving weekly update e-mails in our inboxes because we learned from each other's wins and losses. A bonus effect was developing a habitual writing habit.
1/ Ran a handful of TikTok creator campaigns recently. Viral view count, incredible CPMs, but attributable purchase ROAS from discount code usage was horrendous.
We're not a huge company that can allocate marketing budget for "awareness." So we almost killed future campaigns.
2/ Then we asked ourselves why attributable conversions felt so low. The creator content was great, engagement metrics looked high, and there was a ton of interest in immi via video comments.
Attributable Shopify data said one thing, but our intuition wanted to believe another.
3/ It's not rocket science but we started digging into Enquire post-purchase survey results timeboxed to the week of the campaigns and filtered to responses including TikTok as the referral source.
Then we cross-referenced customer response data with discount code usage.
1/ In my early 20s, I met a young man at a local product management school in SF I had been teaching at on weekends. He approached me after class and told me he snuck into class as an unregistered student. He revealed that he was homeless and slept on a mattress in his car.
2/ It was a Saturday morning and I was eager to get back to my day, but I was concerned for his situation so I sat down with him to learn more. He was 21, and recently college graduated, but wasn't close to his family.
3/ After graduating, he used all his savings to buy a car, removed the backseats to put a mattress in, and drove across the country to SF to be in his words: "surrounded and inspired by smart people trying to change the world."