article HT @AndrewHayen, so you can also blame him for the Sunday morning rant to follow.
There's plenty to be upset about in the pandemic.
It's ruined our social lives, stuffed up our travel plans. More importantly, it's killed millions of people, disabled some, forced people out of work and had a myriad of other effects.
You can make a pretty solid argument that the public health communication has been woeful.
Frequently changing, late, technically complex, not always helpful.
You could equally talk about the incredible difficulty in communicating uncertainty about a rapidly changing situation, balancing the needs of "you told us this at 5pm Friday" vs "why did you wait the whole weekend to tell us this"
You can (and people have) done entire careers' worth of research on techniques for best practice in doing this sort of communication.
But the CHOs (and the talking heads) haven't all done PhDs in risk comms, so they didn't always get it right.
Just like the advice which turned out to be not-entirely correct with the advancement of knowledge and time was - unless you are tin-foil-hatter - the best it could be at the time it was delivered.
But here's a few questions to ponder.
Imagine you're late for work.
Is it because:
a) you didn't leave early enough to have some slack
b) that dickhead in the volvo was in the right lane?
You've had a minor surgical procedure and the wound has gotten infected.
Is it because:
a) Sometimes, Staph happens.
b) The surgeon must have done something wrong
Your washing machine has just broken and ruined your favourite 80s band t-shirt
Is it because:
a) it's 10 years old and it's had a good life
b) your landlord is a tightarse and bought dodgy-brand
What is your locus of control?
Is someone else (God, fate, other stupid dickheads) responsible for everything that happens in your life?
Or do you make the best of what you have and sometimes, chance fucks you over?
If you've been through relationship counselling, you'll know that they tell you that you can't hope to change the other person, you can only change yourself.
So is being angry at the dickheads "who gave you COVID" going to change the way they behave?
Or is it just going to make you angry?
And finally, don't forget it's baked into the name.
Pandemic.
pan-demos - all of the people.
Railing against inevitability is a pretty sure way to make yourself miserable.
Of course this doesn't mean we shouldn't be doing what we can to reduce transmission.
But take control of the things you can. Get your third (or fourth) dose. Encourage your friends to do the same.
Physically distance. Stay home if you have symptoms.
Mask.
Wash your hands
And finally, be nice to each other.
Isn't the world shitty enough already?
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There's so much to unpack here, so I'm going to have a bit of a crack at it in a twitter thread.
I think the endless debate about masks is a symptom of a whole heap of COVID-induced but also more secular trends all coming together in a giant pandemic-flavoured mess.
First up, pandemics are scary. There's lots of things from the Sandman model of risk communication that tilts them towards being high outrage.
- limited personal agency
- unseeable
- perceived as being imposed from outside
- "unnatural" (I dispute this)
- novel
This means that people are already wound up pretty tightly, and we know that this makes it even more difficult for people to process complex information properly.
I don't understand why you trust your employees enough to engage with your most valuable asset - your customers/stakeholders - but insist they need a medical certificate if they tell you they're sick.
If your business is so precarious and without redundancy it'll fall over if someone has a sick day, you probably suck at your job and should reassess your business plan.
If you think your employees are liars who want to take advantage of you, you might not be nice to work for.
In any event, we're in a pandemic at the moment. You don't want sick people at work with you. They might make you sick. Or the others sick. Or your clients. That could be seen to be your fault because you wouldn't give them a sick day.
The discourse around data is fundamentally broken.
My parents are scared to use internet banking "cause we'll get hacked" despite it generally being fairly safe (Westpac's efforts this week not withstanding) while generally trusting the government.
In the meantime, the government have directed the military signals intelligence squad to spy on Australians (in addition to foreign governments spying on us for them), raided the journo who reported it to catch the whistle-blower who leaked it, so they can put them in jail
For 150 years like they're trying to do to the other whistleblower this week.
While prosecuting yet another whistleblower who reported on the government bugging a developing world backwater so we could steal their oil wealth.