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Jul 26, 2022 14 tweets 5 min read Read on X
Has the world become less colourful?

(This graph shows the colour of objects over time) Colour of objects over time...
If you feel like the world seems increasingly colourless, you're not just imagining it.

Take cars, for example.

Greyscale colours now make up three quarters of cars produced globally, compared to less than 50% in the past. Image
Just look at a parking lot from the 1980s compared to one today. ImageImage
And the change has happened to interior design.

These were the most popular colours of the paint brand Dulux in 2020: Image
And here are the most popular kitchen paint colours in the UK, from 2019-20. Image
Just compare a typical 1970s home to a modern designer home.

While it is completely understandable if you don't miss the garish colours of bygone eras, it is interesting to note the change. ImageImage
Similarly, there is a trend of whitewashing everything - be it made of wood, brick, plaster, or whatever. Image
While grey is now the most common carpet colour: ImageImage
Neutral colours are by far the most popular when it comes to clothing: Image
Even McDonald's is less vibrant than it used to be! ImageImage
This trend includes just about everything.

Consider this study, which analysed the colour of everyday objects over time.

Its conclusion is clear: neutral and greyscale colours *are* more common than ever. From Cath Sleeman, Colour &...
What has caused this change?

And do you think it's for better or worse?
If you found this thought-provoking then you'll like my free weekly newsletter, Areopagus.

Seven short lessons every Friday to make your week more interesting, useful, and beautiful.

culturaltutor.com/areopagus
And here is a link to the fascinating study referenced in this thread.

lab.sciencemuseum.org.uk/colour-shape-u…

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More from @culturaltutor

May 5
Napoleon died 204 years ago today.

He rose from obscurity, joined a revolution, became an emperor, tried to conquer Europe, failed, spent his last days in exile — and changed the world forever.

This is the life of Napoleon, told in 19 paintings: Image
1. Bonaparte at the Pont d'Arcole by Antoine-Jean Gros (1796)

Napoleon's life during the French Revolution was complicated, but by the age of 24 he was already a General.

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So here's a brief introduction to St Peter's... Image
The first impression anybody has when they see St Peter's Basilica in Rome, in real life or in a photo, is awe.

Because this is an immensely impressive building — it was and remains the world's largest church by volume.

Others are taller, but none are so vast. Image
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Where did the Sistine Chapel get its name?

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His name in Italian was Sisto and the chapel was named after him, hence "Sistine" Chapel. Image
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But, for such a famous and important building, it isn't very noteworthy or impressive from the outside. Image
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Apr 18
This is Burg Hohenzollern in Germany, one of the world's most beautiful Medieval castles.

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And so Hohenzollern is a perfect introduction to Neo-Gothic Architecture... Image
If you want to understand Neo-Gothic Architecture then the best place to begin is with something like Hohenzollern.

It seems too good to be true — and that's because it is.

What you're looking at here isn't a Medieval castle; it's not even 200 years old. Image
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An 11th century castle was destroyed and replaced in the 15th century, but that second castle soon fell into ruin. Image
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Apr 14
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Here is the story of the world's most extraordinary underground architecture... Image
Water management was (and remains) one of the biggest challenges for any society.

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In India, between the 3rd and 5th centuries AD, a very special way of managing water emerged: stepwells, known variously as baoli, bawri, or vav.

They were a solution to the problem of water supply in regions without consistent rainfall. Image
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