Thread by @IntrovertGeekUK

My results are in! 📊
I've run a complete 30-day test of #QueryHunter from @fatjoedavies on 10 articles across my site and here's exactly how it performed...
🧵

So, what did I actually do?
I picked a mix of posts from across my site. Some were in positions 3-4 for their main keyword, and others were on page 2.
Collectively, these 10 posts had 88,587 impressions and 1,639 clicks.

I added #FAQSchema to the bottom of each post using questions that QueryHunter listed - mainly in the No Mentions tabs.
I always ordered the queries from high to low impressions and didn't target anything < 100

So, how did things perform? 📈📉?
Impressions: +7.54%
Clicks: +76.69%
CTR: +64.31%
9 out of 10 posts saw clicks and CTR increase

But can we attribute this to #QueryHunter? Could it be seasonality? Is it just a coincidence?

Probably a combination of these and more. I can't know for certain!

Unfortunately, #GSC hides a lot of data.
I can see in GA that traffic goes up. I can see in GSC that clicks go up.
But if I look at the query breakdown by those click changes, GSC only shows me 27% of the click data. Handy!!

Ultimately, would I recommend QueryHunter? 100% ✅
If your normal approach to post optimisation is to jump between WordPress and GSC to find missing KWs, then it's a no-brainer.