Michael Girdley Profile picture
Aug 13 22 tweets 4 min read
16 stupid moves that lost me millions

A 🧵:
1. Hiring without a process (2001-2016)

For 15 years, my hiring process was:

Spend an hour->trust intuition->hire.

No references.

No metrics.

No system.

Bad hires cost me millions.

(Now I use a serious hiring process!)
2. Launching into headwinds (2009)

We started a retail Halloween costume business.

It seemed a fit with our fireworks company.

But e-commerce/Amazon was coming.

We failed.

I regret starting a company without tailwinds behind it.
3. Betraying a great boss (1998)

An early boss was a great guy.

He gave me opportunities.

Believed in me.

After a few years, I left his group.

Another colleague took my role.
(con'td)

That colleague asked me for salary negotiation advice.

I gave him info I shouldn’t have.

I apologized eventually,

But I’ve never stopped kicking myself.

Loyalty matters.

I blew it.
4. Letting my appearance go (2001)

I interviewed for a career-making job.

I heard one reason they passed:

I let my weight get away from me.

My appearance sent a message...

I lacked self-discipline.

They got my attention.
5. Living the life other people wanted me to live (2009)

I was miserable being an SMB CEO.

I wanted a more creative career.

But, I was in a job that was all grind/sweat-the-details.

It took me too long:

To find the courage to live the life I wanted.

And be OK being me.
6. Not goal setting (1997-2011)

For years, I resisted setting big goals.

Good life goals are quantifiable and challenging.

I was so scared to fail at goals.

I just refused to set them.

I could have gone further had I been less stubborn.
7. Eating at Applebee's (1975-2010)

OK, this one was too easy.

I went there once.

Never again.

(Sorry, @chilis. I’ll never betray you again.)
8. Getting serious too soon (1997)

After college, I regret not playing more before "adulting."

That’s easy to say now, 25 years later.

But that age from 22-25 is the time for crazy adventures.
(con'td)

I regret being too focused on my career.

Delaying the real job wouldn’t have cost much.

I do think kids these days often try to “grow up” too early.

But I also understand the pressure they’re under.
9. Blowing my shot (2003)

I interviewed w/ a badass entrepreneur.

When asked my desired salary, I gave a ridiculous figure.

I should have said "zero" or even "I'll pay you to work here."

The missed learnings would be 10x the money I demanded.
10. Not continually learning (2004-2014)

I read voraciously until age 29.

Then, ten years where I didn't read, learn, and improve rapidly.

I don’t have a good explanation.

It cost me nearly a decade of suboptimal performance.

I was just cocky and stupid.
11. Not stretching (1999-2009)

For ten years, I let myself go.

My youthful flexibility declined.

I regret not spending 15 minutes a day on mobility.

It would have saved me a ton of knee/back/ankle pain.
12. Starting a dumpster fire (2007)

I was the CEO of our family business.

I thought we could save money by burning excess cardboard.

Inside the dumpster.

We set it on fire.
(cont'd)

It burned for 3 days.

Melted the steel dumpster.

We had to pay for a new one.

It wasn’t so smart.

I should have listened to our people.

I likely was also not listening on plenty of other items, too.
13. Not using activities well (1997-2010)

Leaving college, I thought making friends would be easy.

Well, the real world works differently.

You must make friends over shared interests and activities.

I regret not figuring this out for much of my 20s/30s.
14. Not running from a bad boss (2002)

I had a terrible manager.

This person would blame me for his/her failures.

I would hear about it from others.

I did learn how not to lead.

I regret not bolting sooner.
15. Having a "what could go wrong" mindset (2011)

I had the wrong mindset about new technologies too often.

It should be “what could go right?”

I heard about Bitcoin early.

I stupidly dismissed it.
16. Building homogenous teams (2005-2015)

In my 30s, I didn't get that every person is wired differently.

I would get annoyed by detailed people.

I like ideas people!

So, I'd build teams with lots of ideas but got nothing done.
This was one of my hardest posts to write.

I hope you can avoid the mistakes I made.

Follow me @girdley for more on business and life.

Like/Retweet the first tweet below if you can:
I break down under-the-radar businesses making big profits in my free newsletter.

Sometimes these are for sale, deals I run across, or businesses I admire.

Subscribe here for free:

girdley.substack.com

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More from @girdley

Aug 9
How to sell a business, make a ton of money -- and pay no taxes.

A 🧵:
The answer is QSBS ("Qualified Small Business Stock")

A 1993 tax incentive... made amazing in 2017.

If you're a small business owner/investor, it can make you millions.
How it works:

1) Buy stock in a US C-corporation.

2) You sell it after five years.

3) You pay 0% federal capital gains taxes on the *greater* of $10 million or 10x your investment amount.

Here are the 6 steps to qualify:
Read 16 tweets
Aug 6
17 weird ways people got rich

A 🧵:
“Selling the Data”

You get data from users and sell it.

Example is FlightAware.

They provide free software where 32,000 hobbyists track airplanes globally.

They get the data for free and sell it to rich corporations.

The founder just bought an $18mm home:
“Found Money"

You “find” revenue like Jim The Pancake Man.

Jim uses a giant griddle trailer to help organizations fundraise.

1) They get their donors to buy breakfast for $20 a person.

2) Costs Jim $1.50 ea. He sells it for $7 ea

50+ events/yr with some >1000 people.

Crazy.
Read 20 tweets
Aug 2
I know a big business where no employees quit for a whole year.

How?

The CEO spends tons of time communicating their story.

One great tool for this is...

The Open Book Meeting.

Here’s how we do ours:
This meeting has different names:

· Open Book
· All Hands
· Townhall

Our type is called “Open Book.”

This name reflects the nature of the meeting:

The CEO updates the entire company, good and bad -- with transparency.

Increasing:

· alignment
· engagement
· culture
Open Books happen four times a year.

Just after quarter close for ~90 mins.

We invite every team member.

Done over zoom or in-person or hybrid.
Read 16 tweets
Jul 31
Kevin P. Ryan is the greatest serial entrepreneur alive today.

He built companies like @MongoDB, @Gilt, @BusinessInsider, Doubleclick, and many more.

Together worth more than $20 billion.

I spent last week studying how he does it.

Here's what he does for you to copy:
1) First, find a sustainable trend

Kevin and the team at AlleyCorp first ask:

· What will be the big trends in 5-10 years?

Then...

· Is the market huge? (billions or more!)
· Is there a clear vision of the product?
· Are there no clear constraints?
2) Makes a limited bet

Once an idea is mapped, they explore it.

· Investigate for <60 days; then get going
· Initially provided $250k of seed funding
· Never builds financial models
· Instead, talk to customers about needs
Read 11 tweets
Jul 22
How 2 Argentinians plan to make $28,000,000 in 12 days.

At this year’s World Cup.

The story starts with Gonzalo Velázquez, an Argentinian entrepreneur…
Gonzalo is a travel entrepreneur.

He realized:

• Argentina is the most football-mad country in the world

• Argentines love to party

• The World Cup is in Doha this year

And one BIG problem:

Doha, Qatar, is an alcohol-free city.
How do you get Argentinians to Doha?

And let them drink?

With their countrymen?

In a city that will be lacking hotel rooms because of the event?
Read 10 tweets
Jul 19
7 of the 10 richest Americans made their billions in software.

Why software is the greatest business of all time:
· Low marginal cost

This means:

You build it once, then making it for the next customer costs you close to zero.

Try that with a Toyota plant! :-)
· Switching cost

Once software gets into a customer's workflow, it’s usually there for good.

Why?

Swapping in a new vendor can cost up to 10x *more than the software by itself.*

Because of labor costs AND disruption to the customer operation.
Read 16 tweets

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