🧵 9 social media trends to improve your PR strategy in 2022 for businesses big and small...
1⃣ The pandemic impacted the best times to post on social:
Wednesday & Friday USED to be the best days. Now, Tuesdays through Thursday between 9 or 10 am are optimal.
Avoid posting on Sundays - worst day to post according to data from @SproutSocial
Wednesday & Friday USED to be the best days. Now, Tuesdays through Thursday between 9 or 10 am are optimal.
Avoid posting on Sundays - worst day to post according to data from @SproutSocial
2⃣ Tiktok takes over from Facebook
Tiktok has become the most important social network for marketing. A recent survey reported that 33% of consumers 18-29 had patronized a small business as a result of a TikTok ad in the past 12 months.
Tiktok has become the most important social network for marketing. A recent survey reported that 33% of consumers 18-29 had patronized a small business as a result of a TikTok ad in the past 12 months.
Suggestions that will help you use TikTok for business:
☑️ Build & grow your business’ Tiktok account.
☑️ Explore Tiktok frequently & find ideas.
☑️ Leverage UGC (user-generated-content) creators to create content
☑️ Plan your TikTok marketing.
☑️ Build & grow your business’ Tiktok account.
☑️ Explore Tiktok frequently & find ideas.
☑️ Leverage UGC (user-generated-content) creators to create content
☑️ Plan your TikTok marketing.
3⃣ Memes have become increasingly popular
According to The NYU Dispatch, traditional marketing graphics have a 5% engagement rate, whereas memes have a 60% engagement rate and 10x the reach.
Plus, it requires little effort and is FREE!
According to The NYU Dispatch, traditional marketing graphics have a 5% engagement rate, whereas memes have a 60% engagement rate and 10x the reach.
Plus, it requires little effort and is FREE!
To use memes in your marketing strategy:
☑️ Understand your audience & what appeals to them
☑️ Do your research to see what is trending
☑️ Keep things short & as funny as you can
☑️ Timing of your posts is critical to maximize engagement
☑️ Do not be offensive
☑️ Understand your audience & what appeals to them
☑️ Do your research to see what is trending
☑️ Keep things short & as funny as you can
☑️ Timing of your posts is critical to maximize engagement
☑️ Do not be offensive
4⃣ Short-form vertical video works
According to Vidyard, 56 percent of online videos in 2021 were under 2 minutes long. Studies show that only about half of video viewers will watch until the end of a video exceeds a minute.
According to Vidyard, 56 percent of online videos in 2021 were under 2 minutes long. Studies show that only about half of video viewers will watch until the end of a video exceeds a minute.
To use this trend for your business:
☑️ If you’ve succeeded with short-form videos on one platform, you should test them on others.
☑️ Experiment with TikTok videos to acquire new followers.
☑️Experiment with Reels if you wish to re-engage your existing Instagram audience.
☑️ If you’ve succeeded with short-form videos on one platform, you should test them on others.
☑️ Experiment with TikTok videos to acquire new followers.
☑️Experiment with Reels if you wish to re-engage your existing Instagram audience.
5⃣ Social media as a customer service platform
64% of people said they’d rather message on social media than call a business. Gartner predicts that 60% of customer service requests will go digital by 2023.
Consider investing in a chatbot, integrating audio chat or an FAQ page.
64% of people said they’d rather message on social media than call a business. Gartner predicts that 60% of customer service requests will go digital by 2023.
Consider investing in a chatbot, integrating audio chat or an FAQ page.
6⃣ More streamlined social commerce
Social commerce is the practice of buying & selling via social media.
A recent study found that 73% of businesses already use social commerce, & 79% plan to do so within the next three years.
Social commerce is the practice of buying & selling via social media.
A recent study found that 73% of businesses already use social commerce, & 79% plan to do so within the next three years.
How to take advantage of this trend:
☑️ Create a Facebook Shop & an Instagram Shop
☑️ Make the customer experience visually seamless with your brand
☑️ Build on your brand recognition across platforms
☑️ Minimize the number of clicks to make a purchase by focusing on the product
☑️ Create a Facebook Shop & an Instagram Shop
☑️ Make the customer experience visually seamless with your brand
☑️ Build on your brand recognition across platforms
☑️ Minimize the number of clicks to make a purchase by focusing on the product
7⃣ Paid social media continues to increase
43% of respondents in a recent survey said their biggest social media challenge was the decline of organic reach. This is true because organic reach has been dropping on most platforms since the end of the pandemic.
43% of respondents in a recent survey said their biggest social media challenge was the decline of organic reach. This is true because organic reach has been dropping on most platforms since the end of the pandemic.
8⃣ Creator economy is on the rise
The creator economy has existed for approximately a decade. However, it flourished during the pandemic as people sought to diversify their incomes. More than 50 million people worldwide identify as creators.
The creator economy has existed for approximately a decade. However, it flourished during the pandemic as people sought to diversify their incomes. More than 50 million people worldwide identify as creators.
Here are a few tips to help you leverage this new trend:
☑️ Prepare to pay reasonable prices
☑️ Define your target audience & the platform they use
☑️ Examine creator marketplaces to compile a list of influential individuals that can convey your message to your target audience
☑️ Prepare to pay reasonable prices
☑️ Define your target audience & the platform they use
☑️ Examine creator marketplaces to compile a list of influential individuals that can convey your message to your target audience
9⃣ Influencer marketing at its peak
If done well, influencer marketing can be a less costly form of marketing that yields positive results. According to a survey by Influencer Marketing Hub, 90% of marketers deemed influencer marketing effective.
If done well, influencer marketing can be a less costly form of marketing that yields positive results. According to a survey by Influencer Marketing Hub, 90% of marketers deemed influencer marketing effective.
🌟 BONUS: Adopt the smaller platforms such as @Pinterest, @LinkedIn, & @Snapchat
Pinterest gained over 26 million users over the pandemic
Professional networking has moved online, making LinkedIn more popular
Snapchat is quickly becoming Gen Z’s 2nd favorite messaging app
Pinterest gained over 26 million users over the pandemic
Professional networking has moved online, making LinkedIn more popular
Snapchat is quickly becoming Gen Z’s 2nd favorite messaging app
Thank you @AgilityPRS for sharing this enlightening article. Read more about the 9 social media trends to improve your PR strategy at the link below:
#DigitalPR #PRTwitter #PRStrategy
agilitypr.com/pr-news/public…
#DigitalPR #PRTwitter #PRStrategy
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