Thread by @MenachemAni

REPORTING: ⚡️ Maximize Insights from Performance Max (Part 2) 📈 🔥

Similar to Smart Shopping, pMax is very much a black box. Not much data is available. Here are some ideas to analyze the performance. 📊

#PPCChat #PerformanceMax

Time for a thread! 🧵 👇

This is the second in a 3-part series on Performance Max in which we'll cover:

1️⃣ Setup
2️⃣ Reporting ⬅
3️⃣ Optimization

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👉 jxtgroup.com/performance-ma…

ICYMI: 1️⃣ Setup: How to set up Performance Max campaigns the right way; see the below thread! 👇

https://twitter.com/1128723491685949440/status/1550157191155531778

As you know, getting data and insights from Performance Max can be very frustrating. Here are some tips and tricks we've uncovered so far.. 🔥

➡ INSIGHTS: Performance Trends 📊

While more granular data is limited, take advantage of the Insights tab. There is some useful info on overall trends. You can view week over week, or month over month data.

➡ INSIGHTS: Keyword Themes 🔡

Additionally, while you cannot see actual search terms, you can see keyword themes as well as basic performance data.

➡ LISTING GROUPS v DISPLAY: Where are your dollars being spent? 💰

‣ Compare overall campaign spend in the Campaigns tab
‣ Vs. overall spend of all Listing Groups

This will help you understand the spend breakdown between Video/Display and ad units created with the datafeed.

Note: If you find that Display/Video traffic is not converting as well as your datafeed, you can turn off URL expansion in the campaign settings.

You can also try running a Smart Shopping style Performance Max campaign:

https://twitter.com/1128723491685949440/status/1550157251247308804

➡ SEGMENTS: Segment your data by device, day, and time! 🧑🏻‍💻

In the campaigns tab, you can filter by campaign and segment by:
‣ Device
‣ Day/Time

➡ LANDING PAGES: What pages are getting traffic/conversions? 📄

Note: This report is not available within a Performance Max campaign, you'll need to access it from the All Campaigns tab and filter your pMax campaigns only.

All Campaigns → Landing Pages → Filter by Campaign

➡ LOCATIONS: Where is the traffic and sales coming from? 🗺

In the Locations tab, you can drill down performance by:

‣ Country
‣ States
‣ Zip/Postal Code
‣ County/DMA

➡ REPORTS: Utilize custom reports to roll up your data 💯

Go to the reports tab and build a custom table showcasing performance by:

‣ Placements (Display/Video/Datafeed)
‣ Brand (Datafeed)
‣ Category/Collection (Datafeed)
‣ Custom Labels (Datafeed)

Note: Placements can be excluded on the account level:

https://twitter.com/20469164/status/1554959950895386625

Know of any other reporting tricks for Performance Max?

Please share! 📲

I'll be dropping the next thread in this Performance Max series shortly:

3️⃣ Optimization

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👉 jxtgroup.com/performance-ma…

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