A few weeks ago I saw this tweet by @JSway1984 about a possible name for a FIFA NFT wallet.
Noticing that @FIFAcollect was available, I grabbed it to avoid someone with bad intentions taking it and potentially messing things up for #Algorand.
Today a video by FIFA came up on my feed, and when looking at it I realised the whole '+' bit would be pretty important branding-wise to FIFA.
So I looked up @FIFAPlusCollect – to find that it was registered in May this year.
/2
@FIFAPlusCollect has 5 followers, & follows 1 account – @RosieLabsGlobal, a 'marketing services' firm.
I took a look at their clients – nothing interesting. So I looked at their team.
/3
The CEO of @RosieLabsGlobal is a guy called David Song.
He shared a post yesterday on LinkedIn for an event called 'NFT Biarritz' which is happening this week: nftbiarritz.com
/4
There's going to be a 'fantastic panel on how Web3 is transforming Sports' at the event, while David Song is doing a 'fireside chat'.
Who else is doing a fireside chat? Someone called Abby Barsky, Strategy & Digital for FIFA.
/5
Previously Abby Barsky was Marketing & Partnerships Lead working on something called NBA Top Shot for Dapper Labs: dapperlabs.com
Dapper Labs 'uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world'.
/6
What's NBA Top Shot? nbatopshot.com
Forbes says it’s ‘an NFT marketplace where sports fans can buy, sell and trade basketball video clips’.
Dapper Labs’ site says ~$1bn in marketplace transactions have taken place.
/7
One of the 5 followers of @FIFAPlusConnect is @ShannonDan, EVP at Intersport, 'an independent media and marketing firm' in Chicago.
Just a few days ago, she retweeted this tweet by @hellodapper (Dapper Labs):
A Twitter account @FIFAPlusCollect follows an agency whose boss is talking at an NFT event this week alongside a top digital FIFA bod who previously worked at a company which makes sports NFT marketplaces and has recently integrated with Instagram.
/10
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