American Vapor Manufacturers Profile picture
Aug 19, 2022 21 tweets 7 min read Read on X
Let’s talk about Reuters reporter Chris Kirkham, one of the most slanted and one-dimensional journalists covering vaping at a major outlet (a high bar indeed).
THREAD 🧵
Reuters ran a piece by Kirkham this week that is shot through with key omissions and faulty assumptions. More on that in a second. First let’s take a look at his prior work on vaping. Image
Since 2018, Kirkham and Reuters have been cajoling FDA to outlaw vaping products and strip them from the market, including what he called “Juul copycats introduced…with no regulatory consequences [as part of a] campaign to subvert the world’s anti-smoking treaty.” Image
NB: Specialists in nicotine science and policy have been pleading with the World Health Organization to include nicotine vaping in that framework treaty Reuters alludes. Here’s a letter from more than 100 of them. Reuters has consistently ignored this.
clivebates.com/documents/WHOC…
One signatory is Dr. David Nutt, chair in neuropsychopharmacology at Imperial College London and here’s what he thinks of the WHO posture that Reuters is touting. Has Kirkham ever quoted experts like this? 🤣🤣 No. Image
But Kirkham’s work mirrors almost exactly the party line from hardliner prohibition groups like CTFK and PAVe. Nicotine harms the brain, he warns, hijacks neural pathways, and has a gateway effect to cocaine. Yep, you read that right: Image
He also relies apparently on the discredited work of Stanton Glantz, whose cardiac study was retracted in disgrace. Nicotine also had zero to do with EVALI, as Kirkham surely knows, but he never updated the record on all this bunk: Image
In the many vaping stories Kirkham has done since then, here’s the numbers on key sources he’s cited:
THR experts: 0
Smokers who quit w vaping: 0
Pro-vape FDA critics: 0
Research on vaping efficacy: None.
So that’s why Kirkham’s latest piece for Reuters reads like it was dictated by Meredith Berkman. FDA’s sweeping denial of 99.99 percent of the vaping market has caused grey- and black markets which means…crack down even harder.
That’s also why he allows an activist from PAVe to blame vaping for her son’s seizures – absent any skepticism or mention of the actual medical literature on that subject, like this:
jahonline.org/article/S1054-…
This is from the Journal of Adolescent Health. Do you think maybe this could have shed some light on the anecdote from PAVe that Kirkham hyped so willingly? Image
Here’s more from that same paper. Kirkham apparently made zero effort to seek any expert perspective on this aspect. Image
But we reached out to Kirkham last month when we learned of his latest reporting effort and here is some of the on-the-record input we provided, all of which he simply discarded.
That included our letter to FDA leadership warning that its PMTA process for synthetics was designed to fail. That process is the topic of Kirkham’s story but he just chucked this in the parrot cage:
We shared our citizen petition to FDA which had garnered more than four thousand comments from Americans pleading with the agency.
Kirkham just laughed at that and texted us to ridicule people who are vaping to quit cigarettes. No mention of that petition in the article, of course. Image
We gave him a recent study from Yale, published in JAMA, showing that flavors in vaping have a much higher efficacy in helping people quit cigarettes. Again, this is bullseye on his topic but he didn’t care, zero response.
jamanetwork.com/journals/jaman…
We showed him five other studies in serious publications all along those same lines and offered to lasso contact info for the authors. Nothing, not even a cursory thanks. Image
We provided him an on-the-record statement from Amanda, again directly on point to the subject of his reporting. He completely blew it off. Image
Let’s ask Mr. Kirkham’s editors,
@VanessaOConnell
@aish_trv
@iron_emu
@AlixFreedman
Is it considered ethical journalism at Reuters to simply disregard on-the-record input your reporters request from the subjects of their stories when it doesn’t fit their preconceived notions?
Like we do with all the journalists we speak to, AVM asked Kirkham if he was concerned that the prohibition policy was driving people back to cigarettes and that the vast majority American public wrongly believes vaping is more dangerous than smoking.
His response: ¯\_(ツ)_/¯

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More from @VaporAmerican

Apr 27
It’s literally incredible. The world’s leading public health authority, @WHO, is now getting regularly lit up by @CommunityNotes for brazen and calculated deceits about nicotine vaping. Let’s take a close look.
THREAD 🪡 Image
There is a widely-held scientific consensus that vaping is vastly less harmful than smoking. Yet with zero supporting evidence, WHO flatly insists the opposite, with the clear intent to dissuade the public. Image
Not only is WHO's claim wrong—they themselves have said it's wrong. Among the more than 100 scholarly sources cited in this community, two are from the World Health Organization itself! Image
Read 38 tweets
Mar 30
Deceptive headline, half-truths and a whole lot of scaremongering. @USATODAY's @Mary_Walrath just wrote maybe the most irresponsible anti-vaping story we've ever seen. Let's do the fact-checking her editors should have done before publishing this train wreck. THREAD 🧵 Image
Reporting on a study from @EmoryRollins, Walrath's piece veered off the rails immediately with the headline. There isn't a shred of evidence (in the article, the study or anywhere else) to support the claim that vapor poses a risk "like secondhand smoke."
We invite USA Today and Emory to prove us wrong. They won't, because there is no evidence causally linking nicotine vapor to *any* disease. Walrath buried this critical fact in the 9th (!) paragraph of her story. Image
Read 13 tweets
Feb 7
🔎 This is horrendous. In a forum at @SMPAGWU yesterday (on misinformation!) @DrCaliff_FDA once again misleads Americans with the false notion that vaping is just as dangerous as smoking — thus deterring people from switching to a vastly safer alternative. 1/
Here's the verbatim remarks. Notice the false equivalence and the bunk gateway theory and how he lumps vaping in with lethal diseases -- even though vaping has injured or killed precisely no one and in fact saves lives. Image
Oh, more proactive you say? So far as we can tell, you haven’t lifted a finger to set the public record straight on what your own @FDAtobacco director says are widespread misperceptions about vaping.
Read 10 tweets
Jan 17
🧐 Can we just talk for a second about the crayola math that @FDATobacco is using to rationalize its attack on open-system vape products? As @Vaping360 reports, the agency showcased an erroneous figure in its own press release.
1/🪡 Image
And as our @GregTHR notes, the 2023 National Youth Tobacco Survey reported that 7.7 percent of middle and high school students had used an e-cig in the prior 30 days. AMONG THOSE respondents, 11.3 percent said they used a Smok product — which is 0.87 percent of total respondents.
The total number of students that completed this survey was 22,069. By simple calculation, that means that *176 total students* in the nationwide survey said they had used a Smok product in the prior 30 days. That’s the figure FDA is citing to outlaw this entire product line. Image
Read 11 tweets
Jan 3
🚨 BREAKING 🚨

Blistering ruling against @FDATobacco just dropped in the 5th circuit vape case. Here's our statement, along with analysis.
THREAD 🪡 Image
Here is a link to the full ruling, which is chock-full of hard-hitting language that rebukes FDA's methods, duplicity, and the horrendous outcomes it has caused.
theavm.org/s/bb9i.pdf
Image
Here's the opening passage. 🪿💨💨💨 Image
Read 8 tweets
Dec 19, 2023
🔎 👀
Here's a crucial piece just posted in the prestigious Chronicle of @Philanthropy by renowned journalist @MarcGunther. It examines the blinkered intransigence that is blocking progress on tobacco harm reduction. Let's dive in.
THREAD 🧵 Image
The piece centers on Cliff Douglas @cdoug, a conscientious voice in this debate who has tried mightily to foster an open and principled discourse on the most effective ways to help people quit smoking. Image
But even someone with career-long, impeccable credentials in tobacco control is up against powerful forces that won't tolerate or engage with any viewpoint outside their cloistered bubble. Image
Read 9 tweets

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