How to create successful landing pages for Paid Media -- A thread 🧵
Below you will find some of the best practices from managing 7 figures in paid media spend + designing dozens of landing pages for our Demand Generation customers.
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Below you will find some of the best practices from managing 7 figures in paid media spend + designing dozens of landing pages for our Demand Generation customers.
↓↓↓↓
1. Always remember the whole journey a visitor takes before landing on your page and match the intent and previous experience they have on their heads.
That should help you prioritize what the LP should say that adds value to potential customers ⭐
That should help you prioritize what the LP should say that adds value to potential customers ⭐
2. Before creating the LP, consider:
- Who are you communicating with?
- What do you want them to do?
- Where is the traffic coming from?
Answering these questions should help you prioritize messaging✍️✍️✍️
- Who are you communicating with?
- What do you want them to do?
- Where is the traffic coming from?
Answering these questions should help you prioritize messaging✍️✍️✍️
3. Follow copywriting principles 🤓
- KISS.
- Shorten the journey from click to conversion
- Follow up on "promise" made in the Ad source
- Speak to their motivations and address barriers
- Answer important questions with clarity
- Create a clear path to the conversion goal
- KISS.
- Shorten the journey from click to conversion
- Follow up on "promise" made in the Ad source
- Speak to their motivations and address barriers
- Answer important questions with clarity
- Create a clear path to the conversion goal
4. Reduce friction & motivate prospects to take action 🎬
- Headline: Match their intent, get their attention
- Benefits: Focus on value not features
- Credibility: Answer key questions, build trust, add social proof
- Manage expectations: Match actions-clicks
- CTA: Verbs
- Headline: Match their intent, get their attention
- Benefits: Focus on value not features
- Credibility: Answer key questions, build trust, add social proof
- Manage expectations: Match actions-clicks
- CTA: Verbs
5. Use forms appropriately 📒
Think of them as a standalone LP
Use:
- Headline
- Manage expectations and deliver
- Reduce barriers
- Clear CTA
Think of them as a standalone LP
Use:
- Headline
- Manage expectations and deliver
- Reduce barriers
- Clear CTA
6. Go through this final checklist 🌟
✅ Clear value prop
✅ Image relates to benefits
✅ CTA above the fold, no scrolling
✅ If possible use videos for attention
✅ Remove navigation elements - simplify
✅ Check form validation & storage
✅ URL structure (title tags/meta desc)
✅ Clear value prop
✅ Image relates to benefits
✅ CTA above the fold, no scrolling
✅ If possible use videos for attention
✅ Remove navigation elements - simplify
✅ Check form validation & storage
✅ URL structure (title tags/meta desc)
6.1 Some considerations from the checklist❗
📼 Videos should help visitors focus (not add additional distractions)
💾 Double check your form is working = capturing the correct data and storing it in the right place.
📼 Videos should help visitors focus (not add additional distractions)
💾 Double check your form is working = capturing the correct data and storing it in the right place.
Follow us for more insights / checkout the full deck on LinkedIn. And, if your a #B2BSaaS brand needs to build better landing pages send us a DM or email at hello@fourtytwo.agency
Our LI below ↓ ↓ ↓ ↓
linkedin.com/company/42agen…
Our LI below ↓ ↓ ↓ ↓
linkedin.com/company/42agen…
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