I've spoken to dozens of people about web3 / NFT project advisory/consulting rates.

Here's what I learned 🧵👇
There isn't anything even remotely close to an industry standard. "It depends" is, of course, the correct answer when asking about consulting rates but web3 takes "it depends" and amplifies it 100x.

It depends on the advisor and their experience/history.
It depends on the client: are they are web2 giant, or a web3 startup, or something in-between?

It depends on the type of services: is it purely strategic calls, or is there an expectation of public facing promotion/marketing?
It depends on the timeline of the services: is it pre-mint? a year after mint? do they want 3 weeks or 4 months of consulting?

It depends on the scope: is it to discuss mint strategy, tokenomics, team structure? Is it to discuss social media, marketing, and brand identity?
It depends on the duration: is this a one-off hourly call, 2 hours a month, or 30 hours in 2 weeks?

The range I have seen goes from $50-$100 per hour, up to $2000-$6000 per hour. From $2000-4000 as a package to "complete the job", up to $50k-$250k.
I've seen revenue share percentages range from 0.5% to 10-15%. Sometimes initial mint only, sometimes including secondary / additional revenue (for a pre-determined time period, usually).
I've seen equity in the company offered. I've seen NFTs from the drop offered. Tokens from the protocol offered.

I've seen hybrid models the include a mixture of all of the above.
At the end of the day, there's no one-size-fits-all. The right amount is what adults in good faith can negotiate so everyone is happy and comfortable. For some $250/hr is incredibly fair, for others it's highway robbery, and for others it would be selling themselves very short.
Advisors/consultants: don't undersell yourself. You can provide significant value and save enormous amounts of time for a company/project if you can prevent them making a large mistake or going down the wrong path.
Don't oversell yourself either. I have no idea where that fine line/balance is, and it's a forever moving target that you'll rarely hit head on -- but it's worth constantly aiming for it.
Projects: don't pay for an advisor who is selling smoke, mirrors, and snake oil. Fancy words and large promises are red flags. Don't sign a massive deal until you've taken the time to have a conversation.
Pay for an hour of consulting before paying for 30 hours and giving up a % of your mint revenue. If someone is pressuring you into hiring them; run. There are a lot of charlatans out there. Trust your gut.
I actually have so much more to say on this but it's long enough and there are probably better mediums than twitter threads for massive missives.

Hope some found this useful; I'm eager to hear any thoughts or comments on any of the above.

Thanks for reading 💜🫡

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More from @Zeneca_33

Aug 22
1/ There's going to be a web3 conference in Las Vegas from Oct 10-13: @web3expo.

I'm going to be a speaker, and several of us at ZenAcademy are going to be running a 4 day workshop on "Building a web3 / NFT business".
2/ We're also planning to have some side events exclusive for ZAG / 333 token holders.

It would be super helpful if anyone contemplating attending would fill out a very quick survey for us so we can begin to get an idea of numbers.
3/ We also have a discount code for anyone thinking about buying an event pass: use ZEN33 for a 33% discount. This is an affiliate link, where 10% of the revenue will go back into the ZA Scholarship Fund for the good of the community.
Read 4 tweets
Aug 3
1/ On sell shaming, insider trading, and selling NFTs as an "Influencer" 🧵

There is very clearly some sort of overall stigma against selling NFTs. “Sell shaming” is a thing. It’s awful.
2/ For the most part (with some very important exceptions), people should be free to buy, sell, and trade their NFTs (or anything) freely, and without facing community backlash.
3/ Of course, that’s not the reality. You see it every day — the culture of calling people “paper hands”, of vilifying those who “undercut the floor”, etc.
Read 42 tweets
Jul 30
I went from 0 -> 300k followers in 16 months. Here’s how.

There are some sure fire ways to HACK the Twitter algorithm and get maximum engagement in record time.

I’m sharing them. Make sure to read to the end of the thread (it’s important and you could win $10k if you do!)

1) create threads like these which cater to the algorithm and our animal brains. Hook people in.

Bonus points if you include $$$ somehow since most people find it hard to resist reading more

The downside is ppl are rapidly finding these threads annoying, so maybe don’t do this.
2) another way to get dumb amounts of engagement in web3 is to post something like “thinking of picking up a new PFP, budget 0.5 ETH, which community is the strongest?!”

then hunker down and prepare for the discord notifications going out to armies ready to raid you
Read 8 tweets
Jul 28
I speak to dozens of project founders every month and hear hundreds of project ideas.

I could write a tonne on this topic but I want to point out one "mistake" I see a lot of projects make:

Launching a PFP ❌🧵👇
There are SO many brilliant ideas and concepts that immediately get cheapened when the decision to launch a PFP is made. You're now competing against BAYC, Doodles, Moonbirds, Punks, etc - except everyone is comparing you to the other 1000 random PFP drops that happen every week
Try and find a way to launch without a PFP. It's not the trojan horse that you think it is.

Do a membership card, do a piece of art, do a "box" even.

Purely hypothetical example but:

Project A has a novel and innovative idea for distributing media content and rewarding
Read 5 tweets
Jul 21
An open letter to the NFT community regarding attacks on social media service providers and the accounts we use, a post mortem of what occurred yesterday, the idea of personal responsibility, and trying to change the precedent on compensation:

A little over 24 hours ago my
Twitter account was compromised. A bad actor gained access to my account and tweeted a “stealth mint” with a link to a malicious website. The website looked convincing and was in the style of the official ZenAcademy website. It asked users to connect their wallet and sign a
transaction (or transactions) which, if signed, allowed the perpetrator to transfer valuable assets from the user to their wallet.

I am not yet sure of how my account was compromised. I have two prevailing theories, both are, to my mind, highly unlikely. One is an insider at
Read 44 tweets
Jul 13
Introducing the ZenAcademy Ethical Trading Policy.

We believe that transparency in NFTs is critical to building trust. This trust is critical for the space to continue to grow and mature, and we believe that projects and founding teams have a responsibility to lead the way. Image
We want to set a benchmark because it’s the right thing to do.

It's no secret that the NFT space is rife with unethical behavior. We're a highly unregulated space that all too often rewards bad actors with little to no repercussions.
One (unfortunately) prominent and prevalent example is where we see a floor get swept and then the next day a huge announcement drops causing the floor to rocket further in price. Sure sometimes it's a coincidence, but in many cases, it's clear that somebody "knew something" and
Read 11 tweets

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