Okay, HEAR ME OUT. I'm live tweeting this session on how the @20korg sausage is made.

I know it's not fiction--but I KNOW we're all gonna learn a lot.

Live tweet starts here! #PM22 Casey Emmerling and Dallas ...
20khz takes 200+ hours per episode. This shit is METICULOUS. Honestly, a lot of what I learned about sound design for fiction from 20khz.

First tip: @trello ! This is the system the team uses for brainstorming, organization, and project management #PM22
trello.com/en
Trello is a great way to keep an infodump of episode ideas. You can categorize them, make channels pf favorites, and organize by tags and topics and so many different things.

Project management tools are here to help you, and so many like Trello have free plans! #PM22
Trello is also a great way to organize RESEARCH. You can put tons of links and again, give them tags

You can and should also use Trello to organize your workflow

What's an idea? What's in research? What's being written? What's being produced? What's completed? #PM22
Once a topic is greenlit, they do an outline--starting with the EMOTIONAL theme. Quirky? Funny? Scary? Start there

Next, work on story beats focused on that emotion. Tip: try to have a little exciting cliffhanger before your midroll 😈 #PM22
If they have guests, they use @HelloSign to go through guest paperwork. More systems that already exist and are here to make your workflow cleaner and clearer and easier and more efficient 💪 #PM22
The mic they send to guests? A good ol @AudioTechnicaUK dynamic USB mic. It's about $100, sounds great, and "gets rid of as much gunk in the environment as possible" #PM22
Next, they build their interview questions based on the story beats! They build the story and narrative right from the start, and then follow that flow step by step #PM22
But more intimate questions are often left for the end of the interview; it typically takes 30-40min to build real trust with your guest

Fiction creators: this is why i HIGHLY recommend cast interviews before you start recording! Maybe I'll write about that for the blog 🤔 #PM22
Always ask "is there anything else we missed?" at the end of the interview.

90% of the time, the interviewee will say, "Ummm, no... I think we got it all... But--"

And then give you a perfect summary of everything you just discussed that you can use. Can confirm. 😂 #PM22
Another great question: "Why does this matter?"
"Of all of the things you could have done with your life [...] why this?"

You'll get "silence--then, poetry." 🖋️

Many people have never been asked these things. They're "loving" questions to ask. 💙 #PM22
They've ended most of their episodes with responses from one of these questions.

They make for beautiful, human, and emotional endings to the story arcs in the show. #PM22
For online recording, they recommend @cleanfeed !
cleanfeed.net #PM22
They also send guests info packets on how best to record, from putting together their setup to mic placement to what programs to use to how to send recordings. Do this with your cast, fiction folks!

And if needed, change your voice memo settings to LOSSLESS. #PM22
They also use @telbee_io for digital voicemails! This is great for listeners who send in little voice notes.

They're not gonna sound great because listeners don't often have great mics--but that's okay! It adds texture and color. #PM22 telbee.io/online-voice-r…
And the team also uses good ol' classic @Dropbox , which their whole team can access and organize. dropbox.com/official-site #PM22
They also use a deepfake @d_llas voice to see how their script sounds, how it flows, how long it takes 🤯 #PM22
For audio editing, they use @DescriptApp! #PM22 descript.com
Once the script is set and solid, Taylor is brought back in. He likes coming in with a fresh ear, not coming in with too much knowledge, so his recordings sound both authentic and clean--and also so he can enjoy it as a listener! #PM22
The next step: "All roads lead to Pro Tools." Yes, Descript can export right to Pro Tools.

When Taylor is acting as a NARRATOR, all breaths are removed.

When Taylor is acting as a CHARACTER, the breaths stay in.
#PM22 avid.com/pro-tools
The show uses music as punctuation between thoughts. "I think of the show as 15-20 second vignettes over and over and over again"

And each of those vignettes have their own music cues! This keeps the listener engaged and helps hit each story beat #PM22
General dialogue processing change:
1. De-noise
2. EQ
3. De-Ess
4. Volume fader
5. De-noise
6. Dynamics
#PM22
The show is intentionally mixed fairly dark and mid-rangey, on purpose: most people aren't listening on big badass speakers with big ol' bassy subwoofers. Do EQ based on what you expect to sound best to the average listener, not just what sounds great in studio. #PM22
And now they show what their sound design looks like. Tracks on tracks on tracks on tracks!

Here in the audio drama world, we know that life. Pro Tools looking like a waveform lasagna when we're done with a scene 😎🍝 #PM22
For mixing, they use lots and lots of buses. Not familiar with bus tracks? I'm about to change your life. #PM22 izotope.com/en/learn/mix-b…
And finally, they save tons of different mixes and splits: voice over only, voice over and music, voice music sfx, etc.

Helps collaboration--and also helps when switching DAWs! #PM22
For marketing, they work with a handful of artists for episode art and assets, and they schedule all their posting

Some hosts allow scheduling, some don't--they use @MegaphonePods and I know @getpinecast has super easy scheduling as well! #PM22
TRANSCRIPTS! 🎉
Every episode has a transcript. It's great for SEO, and it's great for accessibility.

Your podcast! Should always! Have transcripts! #PM22
discoverpods.com/podcast-access…
One thing they do is meet after each episode and brainstorm OTHER shows to send it to. Who might want to hear it? This is great for cross-promo!

Also: keep an eye out for some potential upcoming job openings at @20korg! #PM22
And that's another panel wrapped! So many tools for making easier workflows, love to see it! #PM22

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More from @apollopods

Aug 26
Good final morning of #PM22! We're here at the closing keynotes settling in for a chill little livetweet, starting here! Matt Marr and Demona Hoffma...
Live tweet this morning will be tips and tricks and thoughts as they come versus a full play by play. Stay tuned for thoughts from some of the best in the biz! #PM22
First things first: we know it's not fiction, but go subscribe to @ScamGoddessPod by @DivaLaci! Not only is she hilarious and brilliant, this podcast is a masterclass in balancing tone. #PM22 earwolf.com/show/scam-godd…
Read 16 tweets
Aug 25
Ready to PAINT WITH SOUND? 🎨 The legendary @starplanes is here at #PM22 to tell us all about sound design 😍 A picture of Tal Minear posed excitedly in front of a projec
First, what the heck is a soundscape? Let's break it down;
-What does the audience want to know?
-Where does it take place?
-What is in the place? What things are there?
-How does the place FEEL?

And yes, you'll start listening to all the sounds around you closely #PM22
And Minear is also a visual artist, so they're always thinking about light. They're thinking about the changing colors of clouds ☁️⛅⛈️

The same is true for sound: "I think about how the sound is impacted by the things around it" #PM22
Read 32 tweets
Aug 25
STOKED to talk about podcast cover art here at #PM22! This panel is all about standing out in a sea of other podcast cover art with panelists @michelegdale @Kristen_Hayford @joshua_trae and @galenbeebe! Live tweet starts here! Kristen Hayford, Michele Dale, Joshua Rae, and Galen Beebe f
Step 1: Establish your purpose

You need your podcast name, obviously, but what else is podcast art for?

It's taking your audio's vibe and giving your audience a visual intro to what they're going to hear #PM22
Podcast art is also part of your podcast's brand. It'll be there on all of your marketing, including "out of home marketing" eg billboards, taxi tops, etc. ads outside of the home #PM22
Read 28 tweets
Aug 25
Back at it again here at #PM22! Our livetweet of F*#! Hollywood: How to Build the Podcasting Industry We Actually Want starts here!

And let us just say: Fuck Hollywood 😎

First up: eyes closed visualization so one sec 😌 Two people seated on a stag...
Our panelists! @TastyKeish @evoterra and @ZachInSpace! And our hosts, @Maribel_QS and @TangiaRenee! Some of THE brightest stars and deepest thinkers in podcasting so follow them NOW 💙 #PM22 Zach Moreno, Evo Terra, TK ...
Dutes starts off saying she doesn't want to wait for another Halle Berry or Denzel Washington to win an Oscar but in the podcast world. We NEED to be doing better than Hollywood. #PM22
Read 36 tweets
Aug 24
Popping in a second late to @missdefying talking a great first scene of an #AudioDrama here at #PM22! Live tweet starts here! Tonia Ransom standing on a ...
First: think about the vibe of your story. Set the vibe up top!

Next: make your audience curious. Encourage them to ask questions. Who's the antagonist? What does the protag want?

Next: you do not have a lot of time to hook an audience. Add tension FAST! #PM22
Make sure the dialogue between your characters shows what makes them different. Audiences will get characters confused! We get them confused in TV different!

Start with strong dialogue and distinct actor voices. #PM22
Read 26 tweets
Aug 24
IT'S @SarahRheaWerner TIME!!! 📢📢📢

Live tweet starting here for My Almost TV Show: An Honest Talk About My Podcast-to-TV Adaptation Experience

I cannot WAIT for this one. This topic is always, always on my mind! #PM22 Sarah Rhea Werner walking a...
First, a disclaimer: this is Sarah's experience, NOT a how-to! It's just their story.

And when they say honest, they mean it. They say making this presentation was "oddly cathartic" #PM22
When Werner started, the landscape was VERY different 👀

Werner stresses they are *for real* from the midwest. Like, the for real for real Midwest.

Point being: if you want an adaptation, you do not need to live in NY or LA #PM22
Read 41 tweets

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