Online information sometimes questionable, frustrating…
How do we communicate science?
Misinformation rarely comes with a warning label!
People have cognitive biases. They want to trust people that they know or respect, rather than people that they don’t (eg government officials at press conferences).
The Debunking Handbook
Strategies: 1. Prebunking - give facts, use humour, etc.
2. Debunking - exhausting!
3. CRABS Framework
Conflicts
References
Author
Buzz words
Scope of practice