Ashley Ruba, PhD Profile picture
Aug 30, 2022 7 tweets 2 min read Read on X
When I was applying for UX jobs, I actually didn't get many interviews. Now that I am in UX, I understand why this happened:

It wasn't that I lacked the skills. I just didn't really understand what companies wanted.

Here's how you can avoid my mistakes: #AltAcChats 1/
1. Conduct informational interviews

Talk to UX Researchers (bonus points if they have the same phd as you). What UX skills do you currently have? What UX skills are you missing, and how can you develop these skills?

Answer these questions & you'll be ahead of the game. 2/
2. Sell the skills that you have in a resume

My initial UX resume was just okay. I didn't highlight my qual research experience (interviews, observations), and I focused too much on stats & the topics of my academic research.

I likely appeared unqualified for most UX jobs. 3/
3. Learn the skills that you're missing

Product design/development was the biggest UX skill that I was missing (& that you're probably missing too). But you can learn this skill from books, videos, & podcasts.

All UX skills are 100% learnable. Teach yourself! 4/
4. Make a portfolio

I didn't make a portfolio when I was applying for jobs, which contributed to my low interview rate. A portfolio is a good place to showcase your qual research.

You could even design a prototype in @figma & run your own usability study with friends! 5/
5. Focus solely on UX

I applied to UX & non-UX jobs at the same time. But in a job search, you should focus on one job title. Design your website, LinkedIn, & resume for that one job title.

Companies didn't see me as a UX researcher, because I didn't market myself as one. 6/
I feel very lucky. I did a lot of things wrong in my job search and still managed to break into UX.

Remember: the first job is the hardest to get! Things only get easier from there 💛

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More from @ashleyruba_phd

Nov 14, 2023
I analyzed 20+ years of NSF survey data.

Since 2015, academia has been the "alternative" career path for PhDs.

But it was the breakdown by field that really shocked me.

Do these graphs match your PhD experience? 1/ A bar graph showing non-academic careers passing academic careers in 2015
Engineering PhDs have always chosen non-academic careers > academic careers.

2/ A bar graph showing non-academic careers always above academic careers
Physical Science PhDs have always chosen non-academic careers > academic careers.

3/ A bar graph showing non-academic always above academic careers
Read 9 tweets
Nov 2, 2023
Yesterday, 20 tenured professors told me why they left academia for industry.

Here's what they said:

1. "I was on the tenure track and it broke me. I lost my identity and confidence."
2. "I was trying to tell my partner about a new grant I had been awarded, and I got bored midway through my "grandma" version. Coupled with diminishing emotional return on other accomplishments, I just had to make the decision of whether I could do it for another 15 years."
3. "I had a permanent academic post. I resigned. Stupid? Brave? Neither. It was the right decision for me at that point in my life. There’s more to life than academia."
Read 22 tweets
Oct 25, 2023
Ever read a job ad and think, "what does this mean??"

It's because you don't understand business jargon.

Here are five common terms, translated for academics:
1. "𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀" = 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸

Stakeholders in academia are PIs, funding agencies, or your university. You communicate with stakeholders when you give any kind of research or project update (report).
2. "𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀" = 𝗮 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸

Deliverables in academia are typically published papers, presentations, or reports. You may also develop a program or intervention - anything that marks a project as completed.
Read 7 tweets
Jan 25, 2023
I've seen many resumes from academics that are way too dense. No wonder PhDs have a reputation for being long-winded!

Remember: a resume is NOT a CV. You likely have a bunch of information on your resume that you can delete right now.

Here are the top things you can delete: 1/ A picture of Ashley - a femme presenting person with light s
1. Lists of your publications (& presentations)

I know we worked so hard on these, but few outside of academia care about your individual publications. Have a bullet point that says "published X papers", add a link to Google Scholar, & save that precious resume space. 2/
2. Lists of research methods that you've never used

I've seen so many resumes from PhDs with long lists of UXR methods - but have you actually done a usability test? Focus on the skills you DO have (e.g., experimental design), rather than wasting space with buzzwords. 3/
Read 9 tweets
Jan 24, 2023
One year ago today, I wrote a tweet that I never thought I would write.

I was giving up on my academic dream. And I had no idea what I was going to do next.

I was terrified. 1/ A screenshot of a tweet fro...
By all metrics, I was a rising star in my field. I had published 15 first-author papers and won two dissertation awards, including one from @APA. I was in the third year of a prestigious @NIH post-doctoral fellowship.

If anyone could have "made it" in academia, it was me. 2/
No one expected me to walk away from my research program. My peers were “shocked.” Professors were “sad” for me.

But me, I was done. Done playing the academic lottery. Done pursuing a career because I was "good" at it. Done with crushing anxiety around work. SO done. 3/
Read 8 tweets
Jan 23, 2023
Many PhDs have told me how worried they are about transitioning out of academia, especially given all the layoffs in big tech.

"What if I got a job, only to be laid off?"

Here's the thing: if I were laid off from Meta today, I wouldn't regret leaving academia for one second. 1/ A picture of Ashley - a fem...
First, I will say this again, big tech is not the only #altac career path.

I think the size of my account has given some people the wrong impression about alt-ac careers. I am truly sorry about this!

Layoffs at a few big tech companies don't speak for the entire job market. 2/
So if you want to leave academia now, you should still leave.

Yes, it will be harder to break into UXR because the market is saturated. But if you love research, you can find research positions available at smaller companies, non-profits, government agencies, & think tanks. 3/
Read 6 tweets

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