Social scientists leaving academia are flocking to UX research—this is a great field! But it’s also pretty competitive to get an entry-level role bc of this popularity.
Also consider Marketing research or Consumer Insights—this is what I do. Let me tell you about it!
🧵 1/10
Also consider Marketing research or Consumer Insights—this is what I do. Let me tell you about it!
🧵 1/10
As a marketing researcher, I design surveys to gather perspective from our clients, experts in the field, or consumers about our products or related concepts.
I interpret the data to glean insights related to our products to support my company’s marketing and sales teams.
2/10
I interpret the data to glean insights related to our products to support my company’s marketing and sales teams.
2/10
To develop useful surveys and craft meaningful insights, I have to know a lot about the current market and the products—including what clients like or dislike about current product models and where we plan to innovate.
This means my role requires lots of collaboration!
3/10
This means my role requires lots of collaboration!
3/10
I work with stakeholders in all areas of the company, especially product marketing management, product experts, the sales team, and UXers to pick their brains about products I’m researching and give them an opportunity to tell me how the research can help them.
4/10
4/10
I use this knowledge when making surveys (and sometimes experiments!) and while crafting a story to synthesize the insights.
This means making a compelling slide deck that links the insights to our product, often by highlighting how we are leaders in the field.
5/10
This means making a compelling slide deck that links the insights to our product, often by highlighting how we are leaders in the field.
5/10
In my role I also do some analytics of outcomes data—I think this is unique for a marketing researcher.
And I do things like mentor interns and new hires. Between mentorship and presenting my research, I feel like I do a good amount of teaching in my role.
6/10
And I do things like mentor interns and new hires. Between mentorship and presenting my research, I feel like I do a good amount of teaching in my role.
6/10
Consumer insights is a very related area focused on consumer perspectives.
We do some consumer insights in my role but I mostly focus on “B2B” (business-to-business) insights where I ask media experts their thoughts. Business are our clients (consumers are theirs).
7/10
We do some consumer insights in my role but I mostly focus on “B2B” (business-to-business) insights where I ask media experts their thoughts. Business are our clients (consumers are theirs).
7/10
There are also some things that I don’t do in my role that I LOVE not doing!
We outsource data collection and often far cleaning. I just design the survey/experiment and then get the data neatly packaged for analysis/reporting.
8/10
We outsource data collection and often far cleaning. I just design the survey/experiment and then get the data neatly packaged for analysis/reporting.
8/10
Like UX, Marketing insights is a growing field that is dynamic, fun, and employs research skills like what we learn in academia.
While UXers focus on product improvements to help consumers, we focus on developing insights for sales. At my company, we work hand-in-hand.
9/10
While UXers focus on product improvements to help consumers, we focus on developing insights for sales. At my company, we work hand-in-hand.
9/10
So while UX is awesome, don’t be shy about branching out and considering other, similar roles like Marketing Researcher / Consumer Insights in your #AltAc job search!
I think my role is cool and makes good use of my skillset and you may like it too.
10/10
I think my role is cool and makes good use of my skillset and you may like it too.
10/10
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